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Nikon Df Digital SLR Camera and Limited Edition 50mm f/1.8 Lens Announced

Nikon Df Digital SLR Camera If you have been paying attention to the Nikon USA website, you've probably noticed the series of videos they have been posting on the homepage. Over several days, and through a series of well-produced teaser videos, Nikon has been strategically revealing what we can now say is the Nikon Df. Nikon's revelation campaign centered around getting back to "Pure Photography", and made it clear that the Df would be a throw-back to a previous chapter of Nikon's history.

We feel this has been one of Nikon's best marketing efforts for a camera announcement. Product announcements are typically thrown at the public. One day the product is a secret, the next day the whole world knows. The campaign to reveal the Nikon Df created a lot of buzz, and got a lot of people excited...including us.

If you weren't already aware, used camera equipment is a big part of our business. I don't think there is a time when we don't have a Nikon FM, FM2, or similar type of mechanical 35mm film camera around. We see them all the time, and that is a testament to how popular the older, mechanical Nikon film cameras were. The new Nikon Df digital SLR is a throw-back to that time, and highlights a lot of the manual features that were standard on those analog cameras.

Nikon Df Manual Features

 

As you can see, the control dials of the Nikon Df are built for manual control. It's strange to see a mechanical ISO setting dial on a digital camera. The information display on the top has shrunk. Here the display features shutter speed, aperture value, battery charge, and shots left on the memory card. And that's it. This downsized display has made room for a quite large shutter value dial, and also the mode selector dial (manual, aperture value priority, shutter value priority and program mode). For digital cameras these things are typically manipulated by the press of a button.

Nikon is using the same 16.2 megapixel (MP) full-frame (FX format in Nikon's terminology) image sensor, paired with the Nikon EXPEED 3 image processor, as seen in their flagship Nikon D4. Nikon boasts that the Df is their thinnest and lightest full-frame digital SLR to date. The Nikon Df also features a huge ISO range that is expandable up to 204,800. I'm sure a lot of users will be happy to get some of the performance aspects (image quality) of the D4 for half the price.

We're really excited that Nikon has developed a lens mount system for this camera that will allow it to work with all modern AF-S, AF-D and AF NIKKOR lenses, in addition to AI and non-AI lenses alike. Owners of old NIKKOR glass will really appreciate that inclusion.

The camera also features a continuous shooting speed of 5.5 frames per second, and Wi-Fi with the optional Nikon Wu-1a adapter. Of all the features that this camera does include, the Nikon Df does not have video. The Df has no option for capturing video. I guess Nikon's idea of "pure photography" is still capture only.

The Nikon Df should be available by the end of this month (November, 2013) in both silver and black, and will cost $2749.95 for the body only. Nikon has produced a limited edition AF-S NIKKOR 50mm f/1.8G lens with retro styling to match the new Nikon Df. The camera will be sold as a kit with this lens for $2999.95. We'll have the new Nikon Df online and in our stores for demonstration and sale as soon as they come in, and we are currently taking pre-orders. Just give us a call at (802) 244-0883 if you are interested.

Nikon Df in Black

 

Nikon Df Back in Black

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