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  • New Sony Cameras and Lenses Announced! (A77, A65, NEX-7, NEX-5N, SEL24F18Z, SAL1650, SEL50F18, SEL55210)

    We are excited to share today's announcement of new Sony digital cameras and lenses. Two new cameras featuring Sony's "Translucent Mirror Technology" have been introduced. These cameras build on the popular Sony Alpha SLT-A33 and Sony Alpha SLT-A55, and will be sold along with the new Sony Alpha SLT-A35, which is available now (lens kit, body only). Sony today announces the Alpha SLT-A65 (lens kit, body only), and the Alpha SLT-A77 (lens kit, body only).

    Sony Alpha SLT-A65 Digital SLR Camera with 18-55mm Lens

    Sony Alpha SLT-A65 Digital SLR Camera with 18-55mm Lens

    Sony Alpha SLT-A77 Digital SLR Camera with 16-50mm f/2.8 Lens

    Sony Alpha SLT-A77 Digital SLR Camera with 16-50mm f/2.8 Lens

    The A77 and A65 both feature a newly developed Exmor™ APS HD CMOS sensor with 24.3 effective megapixel resolution, as well as the world’s first XGA OLED Tru-Finder™ viewfinder, which features an astounding 2.3 million dot resolution. The sensor teams with the next generation of Sony’s BIONZ® image processing engine to handle huge amounts of high speed data from the camera sensor, enabling unprecedented response times and flawless image quality with ultra-low noise when shooting still images or Full HD video. The A77 is the world's fastest digital SLR with 12 FPS continuous shooting, and the A65 sits just behind with a still incredible 10 FPS continuous shooting. In addition, both cameras offer an extreme sensitivity with an ISO range of 100-16000. The A77 offers a durable magnesium alloy body and weather-resistant sealing for less-than-ideal shooting environments.

    For more information about the A77, including a look at the new 16-50mm f/2.8 lens (SAL1650) that is offered as a kit, check out the video below:

    In addition to the Sony A77, A65 and 16-50mm f/2.8 lens, Sony has also announced the introduction of two new NEX cameras, which will be sold along with the new NEX-C3 (available now). The two new NEX cameras announced today are the NEX-7 (lens kit, body only) and the NEX-5N (lens kit, body only, silver kit).

    The Sony Alpha NEX-7 is being pegged as the "all-in-one" compact interchangeable lens digital camera. Unlike many other mirrorless interchangeable lens cameras, the Sony NEX-7 has a built-in viewfinder.

    Sony Alpha NEX-7 Compact Interchangeable Lens Digital Camera

    Sony Alpha NEX-7 Compact Interchangeable Lens Digital Camera

    The NEX-7 camera features a new Exmor™ APS HD CMOS sensor with 24.3 effective megapixel resolution – highest in its class -- that complements the latest generation of Sony’s BIONZ®  image processing engine.

    The Sony NEX-7  offers a unique combination of sensor and processor technology and delivers flawless image and HD video quality with very low noise and exceptionally fast shooting responses. An ultra-high sensitivity range extends from ISO 100-16000, making it easy to capture clean, low-noise images in dimly lit interiors or exteriors.

    Response is accelerated even further by a shutter release lag of approximately 20 milliseconds– the fastest of any interchangeable lens digital camera (as of Aug 2011). In speed priority continuous mode, the NEX-7 camera captures fast-moving action at up to 10fps (AF/AE is fixed) – the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera (as of Aug 2011).

    Sony Alpha NEX-5N Compact Interchangeable Lens Digital Camera

    Sony Alpha NEX-5N Compact Interchangeable Lens Digital Camera

    The Sony Alpha NEX-5N features an Exmor™ APS HD CMOS sensor with 16.1 effective megapixel resolution and is complemented by a specially-optimized version of the powerful BIONZ® image processing engine, resulting in exceptionally clean, low noise images. Maximum sensitivity is also boosted to ISO 25600,the highest among mirrorless interchangeable lens cameras (as of Aug 2011), allowing for very high-quality handheld shooting in low-light conditions.

    One of the highlights of the Sony Alpha NEX-5N is that it is the first E-mount interchangeable lens camera from Sony that features an intuitive new Photo Creativity Touch interface. Background Defocus, Exposure, Picture Effect and other adjustments can be quickly and easily previewed, applied and combined via the LCD touch panel and control dial, with traditional “photo jargon” simplified for beginner shooters.

    In addition to the camera's mentioned above, Sony has also announced some very exciting new lens additions to both the A mount and E mount systems. As already noted, Sony has introduced a high-end, fast-aperture A mount lens, the Sony DT 16-50mm f/2.8 SSM lens.

    Sony DT 16-50mm f/2.8 SSM Lens for A-Mount Cameras

    Sony DT 16-50mm f/2.8 SSM Lens for A-Mount Cameras

    In addition to this lens, Sony has also introduced three new E mount lenses. Perhaps the most highly anticipated of the three is the new Carl Zeiss Sonnar T* 24mm f/1.8 ZA lens. Sony NEX users have been waiting for a Carl Zeiss lens to be introduced into the highly popular NEX camera system.

    Carl Zeiss Sonnar T* E 24mm f/1.8 ZA Lens

    Carl Zeiss Sonnar T* E 24mm f/1.8 ZA Lens

    Sony also announced an E 50mm f/1.8 OSS lens, and an E 55-210mm f/4.5-6.3 OSS lens. The 50mm f/1.8 OSS is the first lens of a fixed focal length of 50mm with a large aperture to feature optical image stabilization built in to the lens. The 55-210mm is a welcome addition to the NEX camera system for people looking to shoot objects at greater distances.

    Sony E 50mm f/1.8 OSS Lens

    Sony E 50mm f/1.8 OSS Lens

    Sony E 55-210mm f/4.5-6.3 OSS Lens

    Sony E 55-210mm f/4.5-6.3 OSS Lens

    For a closer look at all of the products mentioned above, plus some extras, please check out this video:

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