Last week Canon made a bunch of announcements. Unless you had you’re phone off, you’re aware that Canon announced a new full-frame mirrorless camera, and new lenses and adapters to go with it. In a sort-of strange twist, Canon made the announcements, but placed a pre-order embargo. Meaning, dealers couldn’t take pre-orders until the embargo was lifted. Today is the end of that embargo, which means if you can’t wait to get your hands on a new Canon EOS R, it’s time to get in your pre-order! Our pre-orders work on a first-come first-serve basis… so, the order in which they are received. If you get your pre-order in right away, it’s likely you’ll be one of the first to get your hands on a new EOS R.