Trade-In & Trade-Up to Sony Promotion

Sony a7R Digital Camera being held up

Promotion valid January 20, 2020 to March 29, 2020.

How does this trade-in promotion work?

Trade-in any working digital or film interchangeable lens camera or lens during the promotional period and receive up to a $300 bonus towards the purchase of select Sony Alpha cameras or lenses plus the value of your trade-in. Trade-in bonus offers are stackable with instant rebates increasing your savings on select items!

What’s eligible to trade-in?

Any working digital or film interchangeable lens camera or lens on a one for one promo basis.

If I want to purchase multiple items, can I get multiple trade-in bonuses for my trade?

Yes, on a one for one basis. Max of one bonus offer per Sony item purchased, however.

For example, if you are interested in purchasing a camera and a lens, you would have to trade in two working interchangeable lens cameras, or two lenses, or one of each, to qualify for two bonus offers. If you only have one item to trade, you would only be eligible for one trade-in bonus, even if you are purchasing two items.

If you have two eligible items to trade, but only want to purchase one item, you would only receive one bonus offer amount. The bonus offer amount would not double in this case.

Great! So what are the qualifying items, and what are their bonus amounts?

ModelBonus Rebate Amount
ILCE7RM4/B $ 300.00
ILCE9/B $ 200.00
ILCE7RM3/B $ 200.00
ILCE6600/B $ 100.00
SEL100400GM $ 250.00
SEL70200GM $ 250.00
SEL2470GM $ 200.00
SEL1635GM $ 200.00
SEL24F14GM $ 100.00
SEL135F18GM $ 200.00
SEL85F14GM $ 100.00
SEL200600G $ 150.00
SEL70200G $ 100.00
SEL100F28GM $ 100.00
SEL24105G $ 100.00
SEL24105G/2 $ 100.00
SEL1655G $ 100.00
SEL70350G $ 100.00
SEL55F18Z $ 100.00

I’d love to take part! How do I get started?

Simply use our online form to let us know what you have for equipment to trade. Make sure to check that you are interested in trading, and let us know what you want to trade towards. We will get back to you with a rough estimate, and instructions on how to proceed.

You can access our trade form by clicking here.

You can also stop by our South Burlington store and drop off your equipment for evaluation.

2 thoughts on “Trade-In & Trade-Up to Sony Promotion

  1. Waldemar Wojtas says:

    Hi. I am interested in trade in my Sony E mount lens 18 – 200 3.5 – 5.6 OSS .
    My interest is in Sony E mount 24 – 105 F 4.0 OSS

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