Call (802) 651-4100


  • Sigma offers Mount Conversion Service for recent lenses

    Sigma 18-35mm f/1.8 Art Lens


    Manufacturer announces first-ever mount change option, as well as universal, four-year warranty for all products

    RONKONKOMA, N.Y., — Aug. 1, 2013— Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world’s most impressive lines of lenses, cameras and flashes, today announced a revolutionary new, fee-based service that will enable the company’s Global Vision lens owners to change their lens mounts for use on different camera systems.

    Starting Sept. 2, Global Vision lens owners can request the Mount Conversion Service to convert their current Sport, Contemporary or Art DSLR lenses to their choice of a Sigma, Sony, Pentax, Nikon or Canon mount. Global Vision category lenses for mirrorless interchangeable lens cameras (MILCs) can be updated to either a micro four thirds (MFT) or Sony E- mount.

    In addition to the announcement of the industry’s first Mount Conversion Service, Sigma is also extending the warranty on all of its products – including cameras, lenses and flashes purchased on or after July 1, 2013 – to four years. Previously, warranties varied by product. This enhanced product protection provides Sigma’s customers with more consistency and improved service.

    “Professionals and amateurs alike are taking advantage of the many affordable camera options in today’s market; they’re updating their camera bags and exploring new systems and brands,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “When photographers purchase a lens, it’s often a significant, financial and artistic commitment – and we believe that investment should last a lifetime. Our new Mount Conversion Service and extended warranty are intended to help Sigma users get more enjoyment from our products, regardless of how their approach to photography changes overtime.”

    The Mount Conversion Service is limited to all of Sigma’s Global Vision lenses. Current, applicable full-frame lenses include the 120-300mm F2.8 DG OS Sport and 35mm F1.4 DG Art; APS-C crop sensor lenses include the 30mm F1.4 DC HSM Art, 17-70mm F2.8-4 DC OS Macro Contemporary and 18-35mm F1.8 DC Art; and MILC lenses include the 19mm F2.8 DN Art, 30mm F2.8 DN Art and 60mm F2.8 DN Art. Lenses can be converted to any mount of a photographer’s choosing, as long as Sigma has released that product in the requested mount.

    Cost of the conversion will range between $80 to $250, plus shipping costs, depending on the focal length of the lens. All lenses will be shipped to Sigma’s US subsidiary in New York, and updated, calibrated and optimized for the new camera system at Sigma’s factory in Aizu, Japan. Teleconverters, USB Docks and other accessories are not eligible for the service.

    To request the Mount Conversion Service, customers in the United States should visit

    About Sigma Corporation

    For 50 years, Sigma Corporation’s expertise and innovation has driven the company’s core philosophy of “knowledge, plus experience, plus imagination,” with an emphasis on producing high-quality, high-performance photographic technology at moderate prices. This family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 50 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. For information, please visit


  • New! Canon EOS 70D Digital SLR Camera with Dual Pixel CMOS Autofocus

    Canon EOS 70D Digital SLR Camera

    Canon EOS 70D  is Designed to Change the Way Photographers Capture Images and Video, New Camera Features Newly-Developed Dual Pixel CMOS AF Technology, Built-in Wireless Capability, 20.2 Megapixel CMOS Sensor, DIGIC 5+ Image Processor, and More


    MELVILLE, N.Y., July 2, 2013 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to introduce the high-performance Canon EOS 70D Digital SLR camera - bringing advanced features to photo enthusiasts looking for a step up from their entry-level digital SLRs. Featuring an innovative new Dual Pixel CMOS AF system for instant and precise focusing of video as well as still images, the Canon EOS 70D also provides outstanding image quality and performance thanks to its new 20.2 megapixel APS-C Canon CMOS sensor and Canon's superb DIGIC 5+ Image Processor.

    Canon's newly-developed Dual Pixel CMOS AF, a phase-detection autofocus (AF) technology on the camera's image sensor plane, enables users to shoot video with the new EOS 70D close to the quality of a video shot with a camcorder. Dual Pixel CMOS AF employs a revolutionary CMOS sensor on which all of the effective pixels are able to perform both still imaging and phase-detection AF simultaneously to achieve dramatically improved AF performance over other EOS cameras during Live View shooting and when shooting video.

    Compared with Canon's conventional Live View AF systems, Dual Pixel CMOS AF realizes shorter focusing times, exceptional tracking performance and smoother autofocusing during video shooting. And, because Live View shooting can be used in a manner similar to using the camera's viewfinder, the fast and smooth AF performance allows users to concentrate more attention on the subject and composing the photo when shooting. Dual Pixel CMOS AF also supports 1031 models of EF lenses (including many earlier models), enhancing a photographer's creative options as well as maximizing the benefit of Dual Pixel CMOS AF in a variety of situations.

    "The new Canon EOS 70D Digital SLR camera is a game-changing DSLR model that incorporates advanced features for high-quality still and video capture and intuitive operation that allows photographers to evolve their creative vision from shooting still images to shooting moving images," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. "This camera's outstanding image quality combined with built-in wireless technology and popular creative functions and filters makes it easy to turn photos into works of art and share them immediately."

    Wireless Connectivity
    The Canon EOS 70D Digital SLR camera's built-in wireless transmitter offers users several connectivity options to easily share their images. With the download of the free EOS Remote app from the Apple App Store or the Google Play store, users can connect to both iOS® or Android™smartphones and tablets to wirelessly transfer photos and videos from their camera to their device. They can also control aperture, shutter speed, and ISO from their smartphone. This camera also has the ability to connect directly to Canon's iMAGE GATEWAY, making photos easily accessible and ready to share on social networking sites. In addition, the Canon EOS 70D has the ability to connect wirelessly to computers, DLNA devices, Wi-Fi Certified® Canon cameras and wireless PictBridge compatible printers, such as the PIXMA MG6320 Wireless Photo All-In-One printer model.

    Superb Still Performance
    Featuring a new 20.2 megapixel APS-C Canon CMOS sensor and Canon's superb DIGIC 5+ Image Processor, as well as an extensive ISO range of 100-12800 (expandable to 25,600), the Canon EOS 70D Digital SLR camera is capable of producing sharp, detailed images, even in low-light conditions. And with high-speed continuous shooting of up to 7.0 frames per second (fps) united with a 19-point all cross-type AF system (including a high-precision f/2.8 dual cross-type AF center point), it allows photographers to easily capture accurately focused fast moving subjects. In addition, the camera's Scene Intelligent Auto Mode delivers optimized photos and offers outstanding scene detection for amazing results even when shooting in low light.

    The Canon EOS 70D also incorporates a 63-zone Dual Layer IFCL (Intelligent Focus, Color & Luminance) AE metering system which enhances accurate exposures by minimizing random metering errors caused by varying subject colors and light sources. Other useful features include a built-in Electronic Level Function, Manual WB settings and AF Microadjustment.

    Enhanced EOS Full HD Movie Mode for Professional Quality Video
    With Canon's new Dual Pixel CMOS AF system and Movie Servo AF, the camera provides continuous phase-detection AF during video recording for quick and accurate focus tracking of moving subjects in the central 80 percent of the imaging area. While shooting with any of Canon's Stepping Motor (STM) lenses, such as the new EF-S 18-55mm f/3.5-5.6 IS STM lens, motor noise from the lens is significantly reduced so the camera will only capture the stereo sound of the scene being recorded. For added flexibility, the Canon EOS 70D Digital SLR camera also features a built-in stereo microphone with manual audio level adjustment and an attenuator function to reduce audio clipping, an accessory jack for external stereo microphones and Video Snapshot mode with editing for expanded video shooting options. When users select the EOS Movie Mode, the Canon EOS 70D offers the ability to shoot in 1080p Full HD video up to 30 fps in either ALL-I or IPB codecs with optional embedded time code, matching the flexibility of other current EOS cameras such as the EOS-1D X, EOS 5D Mark III, and EOS 6D models.

    Expanding Creativity
    The Canon EOS 70D Digital SLR camera provides advanced amateur photographers and photo hobbyists looking to hone their creative and technical skills with an innovative range of in-camera imaging features such as High Dynamic Range, Multiple Exposure, Handheld Night Scene and HDR Backlight Control modes that allow for expanded creativity. The new camera is also equipped with built-in RAW Image Processing and Image Resizing functions.

    When any one of the seven Creative Filters is applied in Live View, users can preview the effect of the filter on the three-inch Vari-Angle Touch Screen monitor without having to shoot the image first. Users can pick from effects such as Art Bold, Fish-eye, Water-painting, Grainy Black and White, Soft Focus, Toy Camera and Miniature and choose the one that best expresses their creative vision before or after the image is captured.

    All of these features, when combined with a high-resolution Vari-angle Touch Screen 3.0-inch Clear View LCD monitor II with intuitive touch controls featuring multi-touch operation and Touch AF, make it the ideal camera choice for photographers looking for the best in imaging technology.

    The Canon EOS 70D is compatible with the full line of Canon EF and EF-S lenses as well as SD/SDHC/SDXC memory cards, including Ultra High Speed (UHS-1) cards.

    The Canon EOS 70D Digital SLR camera is scheduled to be available in September 2013 for an estimated retail price of $1199.00 for the body alone and $1349.00 bundled with an EF-S 18-55mm f/3.5-5.6 IS STM lens or $1549.00 bundled with the EF-S 18-135mm f/3.5-5.6 IS STM lens. Also available will be a new Battery Grip BG-E14 that conveniently accepts up to two LP-E6 battery packs or a set of six AA batteries for an estimated retail price of $270.00.

    Canon EOS 70D Digital SLR Camera Canon EOS 70D Digital SLR Camera Canon EOS 70D Digital SLR Camera

  • Leica Hints at the Release of a new "Mini M" Camera

    Leica Hints at Mini M Camera

    Today, Leica updated their Facebook Cover Photo with the above image. As the photo indicates, Leica will be unveiling a new "Mini M" digital camera on the 11th of June. The placement of the "Mini M" sandwiched between the Leica M and the Leica X2 (what Leica is referring to as the "Micro M") suggests the camera will include features and a price-point that are in the middle of the Leica M and Leica X2.

    This announcement conjures up memories of the Leica CL. The CL was Leica's smallest and lightest rangefinder camera. The CL featured a M bayonet lens mount, so M-mount lenses were accepted.

    Will the new "Mini M" be a full-frame version of the X2 with a fixed-mount lens? Or, will it be something more, like the CL--accepting interchangeable M-mount lenses? I guess only time will tell, but it won't be too long as June 11th is less than 3 weeks away!

    You can sign up to be notified of the Leica "Mini M" unveiling on June 11th here.


  • Free Lecture on the "Camera Designs of Walter Dorwin Teague" at the Madsonian Museum in Waitsfield, VT

    patent drawing walter dorwin teague camera

    When? July 6, 2012. Lecture starts at 6pm
    Where? Madsonian Museum
    Who? Allison Teague and Ralph London on Walter Dorwin Teague Camera Designs

    Walter Dorwin Teague designed cameras for Kodak and Polaroid between 1928 and 1960.  Ralph London will speak on the importance of these designs, many of which will be on show at the exhibit.  London is a collector from Portland, Oregon, collecting mainly early wood and brass cameras from the 1840's to the early 1900's, plus relevant catalogs and ads.  For many years he edited the Cascade Panorama for the Cascade Photographic Historical Society.  He and Rick Soloway have coauthored several articles about the cameras of Walter Dorwin Teague.  Teague family members will be present.

  • Firmware Upgrade V2.0.X for Canon EOS 7D Digital SLR Camera

    Canon EOS 7D V2.0.X Firmware Upgrade

    Canon announces a new firmware upgrade for the EOS 7D. This firmware upgrade is a major one with significant improvements to several aspects of the 7D's features. Unlike many other firmware updates, Canon is marketing this one, and in a way where this firmware update almost feels like a new camera release. As noted, the improvements are significant, and Canon could have probably released a new camera, so it is nice to see they are upgrading existing cameras with real feature improvements instead. The key features of this firmware update can be found below. For other feature improvements and more information, please visit the Canon EOS 7D Firmware Upgrade website. If you are looking to download the upgrade now, you'll have to wait until early August when Canon makes it available.

    Key Features of Canon EOS 7D V2.0.x Firmware Upgrade

    • High Maximum Continuous Burst RateIt’s capable of shooting up to 130** JPEG Large/Fine and 25** RAW images at 8.0 frames per second, which is up from 126* JPEG Large/Fine and 15* RAW images at 8.0 fps. The remarkable shutter, combined with speedy and sophisticated electronics, ensures instant response and performance. A rapidly occurring scene can be captured moment by moment, second by second, so that even the briefest of opportunities are captured in perfect clarity.

      * Figure based on ISO 100, Standard Picture Style and with UDMA CF memory card.

      ** Figure based on updated firmware, ISO 100, Standard Picture Style and with UDMA 7 CF memory cards. Note: UDMA 7 CF memory card read/write speeds are not fully supported with the EOS 7D Digital SLR camera, if using UDMA 7 memory cards, the read/write speeds will be equivalent to UDMA 6. 

    • Compatibility with Canon GPS Receiver GP-E2Installing Firmware Version 2.0.X makes the EOS 7D compatible with the Canon GPS Receiver GP-E2. The GPS Receiver GP-E2 records location†† information such as longitude, latitude, elevation, and direction as EXIF data. It has a rugged, compact design, connects to the EOS 7D via USB and uses readily available AA batteries.

      † When the EOS 7D is used with the GP-E2 the following restrictions will apply: a) geotagging function will not work for movies while recording; b) geotagging features will not work for movies when using the Map Utility; c) electronic compass information and automatic time setting is not available; d) transmission via the hot shoe is not possible.

      †† In certain countries and regions, the use of GPS may be restricted. Therefore, be sure to use GPS in accordance with the laws and regulations of your country or region. Be particularly careful when traveling outside your home country. As a signal is received from GPS satellites, take sufficient measures when using in locations where the use of electronics is regulated.

    • Manual Audio Level Adjustment for Video

      For the ultimate in custom audio when recording motion images, this firmware upgrade enables manual control of sound recording levels. The recording level can be manually adjusted to one of 64 levels, for precise, optimized audio. And to prevent mistakes in sound recording, an icon indicating manual sound recording is displayed on the info screen during video shooting.

    • Maximum Limit for ISO Auto

      Firmware Version 2.0.X also delivers customization over ISO Auto settings. When using M, P, TV, AV and B modes, users now have a choice of setting the maximum allowable ISO, up to ISO 6400. With more flexibility to shoot in diverse lighting situations, the EOS 7D will always optimize ISO settings to ensure the best possible exposure is recorded.

  • Schneider Announces 2X Tele Lens for iPro Lens System

    Schneider iPro 2X Tele Lens doubles the focal length of your iPhone camera

    Schneider Optics iPro 2x Tele Lens

    A little while ago we reported on the Schneider iPro Lens System. This system allows you to attach high-quality wide-angle lenses to your iPhone camera. A lot of people thought that was great, but also wondered about telephoto lenses to help get closer to subjects. Schneider Optics heard the demand and has just announced plans to release a 2x Tele Lens that will double the focal length of the iPhone's built-in camera.

    The iPhone has a 30mm (35mm equivalent) focal length lens with the built-in camera. The Schneider iPro 2x Tele Lens doubles that focal length to 60mm (35mm equivalent), and it does so without compromising image quality. This will make the iPhone a much better camera for taking pictures of things like portraits, or allowing you to get a little bit closer to action that is taking place farther away. Right now you can crop your iPhone images to get tighter compositions, but cropping images also reduces the quality of the image by reducing its overall resolution.

    The Schneider iPro 2x Tele Lens (0IP-TC00-00) will retail for $99. Schneider claims there will be new "kits" available soon. We assume that means there will be a wide-angle lens + 2x tele lens kit, etc..

  • Two New Nikon Lenses: AF-S 18-300mm f/3.5-5.6G ED DX VR and AF-S 24-85mm f/3.5-4.5G ED FX VR

    Today Nikon introduces two new lenses to their line-up of NIKKOR glass: one for DX (crop sensor) cameras, and the other for FX (full-frame sensor) cameras.

    Nikon AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR Lens

    AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR

    The new Nikon AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR lens from Nikon is their longest reach zoom lens ever with an impressive 16.7x zoom range. This new 18-300mm lens is surprisingly compact for its long zoom range, and is designed for DX format cameras. These "crop sensor" cameras include the D3100, D3200, D5100, D7000, etc.. Like any lens mounted on a DX format camera there is an effective 1.5x multiplication to the focal length giving an equivalent 35mm focal length of 27-450mm. The 18-300mm gives the photographer a great amount of versatility, allowing her to shoot wide-angle to super-telephoto, and without having to change lenses. This new lens features VR II technology to keep images sharp, even when zoomed out to the maximum 300mm setting. In addition, this lens has a close-focusing distance of only 1.48 feet at the 300mm setting, allowing for a maximum reproduction ratio of 1:3.2x.

    The Nikon AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR will retail for $1000 and is expected to start shipping in late June.

    Nikon AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR Lens

    AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR

    The Nikon AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR is the new standard lens for FX (full-frame) cameras. Full-frame cameras include the D700, D800, D800E, D4, etc.. This new lens will be marketed as an every day, walkabout lens for FX format cameras, especially considering its compact and lightweight design. We wouldn't be surprised if we start seeing full-frame camera kits including this lens. In addition to the VR II technology featured in the 24-85mm, this lens also offers  Auto Tripod detection for specialized VR correction for both still and video shooting. The 24-85mm has a close focusing distance of just 1.25 feet at any focal length. The 24-85mm is compatible with DX format cameras and has a 35mm equivalent focal length of 36-127.5mm.

    The Nikon AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR will retail for $600 and is expected to start shipping in late June.

  • Canon Announces New Rebel T4i, EF 40mm F/2.8 STM Pancake Lens & EFS 18-135mm F/3.5-5.6 IS STM Lens

    Canon EOS Rebel T4i The Brand New Canon EOS Rebel T4i With Hybrid CMOS Technology

    Today, Canon announced its latest flagship model to the Rebel series. The cameras stat sheet may look very similar to the T3i, but take a closer look at the new technology and you will find an entirely new camera, with some big advancements... Below you will find the official press release from Canon USA:


    The New EOS Rebel T4i DSLR Camera Puts the power and creativity of DSLR Stills and Video at your fingertips
    Silent and Continuous Autofocus in Video, The EOS Rebel T4i Lets People Re-Live Magic Moments Through Stunningly Crisp Video and Incredible Stereo Sound

    LAKE SUCCESS, N.Y., June 8, 2012 – Canon U.S.A., Inc., a leader in digital imaging, today announced a new flagship model in its most popular EOS Rebel line, the Canon EOS Rebel T4i Digital SLR Camera. The new EOS Rebel T4i features incredible image quality with an 18-megapixel CMOS (APS-C) sensor, DIGIC 5 Image Processor that helps capture all the action with high-speed continuous shooting of up to five frames per second (fps) and an extended ISO range of 100–12800 (expandable to 25600 in H mode) that gives photographers the opportunities to take the EOS Rebel T4i into more shooting situations than ever before.

    The camera includes a revolutionary new autofocus (AF) system to help achieve fast, sharp focus and smooth HD video. The new AF system includes a nine-point all cross-type sensor array, and new Hybrid CMOS AF which achieves fast focus when shooting stills or video in Live View mode. Much to the pleasure of aspiring student filmmakers and parents everywhere, the Rebel T4i features Canon’s new Movie Servo AF providing a quiet, continuous AF during HD video recording when using one of Canon’s newly introduced Stepping Motor (STM) lenses. The silent continuous autofocus when shooting HD video helps ensure the camera only captures the sounds of the scene being recorded. When combined with the camera’s new Vari-angle Touch Screen 3.0-inch Clear View LCD monitor II and intuitive “fingertip” controls, touch-menu and advanced still and video capabilities, the EOS Rebel T4i stands as Canon’s most “consumer-friendly” DSLR to date.

    “Our Rebel line of cameras bridges the gap between the casual photographer and someone looking to advance their photography and capture moments in new and creative ways. The EOS Rebel T4i boasts full HD video with AF and touch-screen navigation, inspiring even more photographers and videographers to explore the creative options made possible with DSLR cameras and lenses,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A.

    New AF Capabilities

    One of the most significant upgrades to the EOS Rebel T4i is a dramatically upgraded AF system including a nine-point all cross-type AF array, with a high-precision dual-cross f/2.8 point at center. The EOS Rebel T4i is the first Canon camera to feature the new Hybrid CMOS AF system which increases AF speed by reducing the camera’s need to “hunt” for focus. The result is fast continuous AF when shooting photos and movies in Live View. Because the camera’s cross-type AF points have two-dimensional contrast detection, the EOS Rebel T4i provides highly accurate focus regardless of your shot composition and ensures great focus no matter where the subject is located in the frame. The addition of the dual-cross point in the center allows for much faster and precise focusing for photographers using high-speed f/2.8 lenses.

    Using the touch panel, parents can select their child on the LCD screen and the camera will remain focused on that child while they stay in-frame, ensuring sharp focus in crowds and group shots. The new AF system enables Touch Focus for shooting photos and movies in Live View. To make capturing photos even easier, a Touch Shutter function can also be enabled, whereby selecting a subject on the LCD screen, the camera will instantly take a photo, once focus is locked.

    Continuous AF during HD Video Recording

    For the first time in a Canon EOS DSLR, the EOS Rebel T4i includes Canon’s new Movie Servo AF for recording video. When used with Canon’s new EF and EF-S STM lenses, the camera can provide smooth and quiet continuous AF while recording video. This technological breakthrough enables the new EOS Rebel T4i to achieve AF while still retaining a DSLR camera’s signature background blur and image quality, producing stunning videos of parties, events, summer vacations or graduations.

    When shooting video with Canon’s STM lenses, AF also remains silent, helping ensure you only capture the sound of the scene being recorded. The EOS Rebel T4i features a built-in stereo microphone, a first for the Rebel line, that includes an attenuator function to reduce audio distortion in extra loud situations.

    Canon’s First Touch-Screen DSLR

    Another Canon first, the EOS Rebel T4i includes a best-in-class Vari-angle Touch Screen 3.0-inch Clear View LCD monitor II featuring 1.04 million dot resolution for unparalleled, clear viewing. The electro-static touch-panel screen is the most advanced that Canon has released to date with multi-touch capabilities allowing photographers to use familiar gestures such as “pinch-to-zoom” and “swiping” to scroll between pictures. Camera operation has been simplified through this feature allowing for Touch Focus or Touch Shutter controls via the vari-angle touch-screen. The vari-angle touch-screen flips out to the left and rotates 180 degrees forward and 90 degrees backward, making tough above-the-head and low-to-the-ground shots easy, and allowing improved views during photo or video capture. That means the overhead shot taken in a crowd or at a graduation march just got a little easier to shoot.

    Improved Imaging Performance Features

    The EOS Rebel T4i helps novice photographers capture great images and video, even in low-light with a range of new and upgraded modes

    • Handheld Night Scene

    • HDR Backlight Control

    • Multi-Shot Noise Reduction

    • Video Snapshot

    • Scene Intelligent Auto

    Canon’s new shooting modes (Handheld Night Scene, HDR Backlight Control and Multi-Shot Noise Reduction), take multiple pictures, an d combine them – in camera – to help capture a wider dynamic range, minimize the image grain or noise, and produce more vivid colors so landscapes and city scenes are as breathtaking as when seen in person.

    Families have enjoyed coming home from a vacation or outing with a fun, short Video Snapshot highlight reel shot on their Canon camera to share the full story of their adventure. Now with the EOS Rebel T4i users will also have the option to delete, cut or re-order the clips before exporting the Snapshot album to post or share.

    Canon’s Scene Intelligent Auto mode – the “green” mode on the dial – analyzes the scene being shot, taking into account faces, colors, brightness, movement and contrast, to select appropriate camera settings and help produce the best possible image. This mode has been enhanced to deliver the best possible exposure, particularly when shooting in low-light.

    Canon EF 40mm F/2.8 STM Pancake Lens Canon EF 40mm F/2.8 STM Pancake Lens
    Canon EFS 18-135mm F/3.5-5.6 IS STM Lens Canon EFS 18-135mm F/3.5-5.6 IS STM Lens

    New STM Lenses and Accessories

    To leverage the unique, new shooting functions of the EOS Rebel T4i, such as EOS Full HD Movie with continuous AF, Canon is introducing two new unique lenses, the new EF-S 18-135mm f/3.5-5.6 IS STM lens and new EF 40mm f/2.8 STM lens. Both new STM lenses includes Canon’s new Stepping Motor technology, which allows the lenses to smoothly and silently focus, and when used in combination with Canon’s new EOS Rebel T4i Movie Servo AF feature, achieve continuous AF while recording video. The new stepping motor technology in both lenses quietly focuses allowing the EOS Rebel T4i’s stereo microphone to only record the sounds of the scene being shot.

    The versatile EF-S 18-135mm f/3.5-5.6 IS STM lens offers the right combination of size, weight, image stabilization and focal length, allowing photographers to capture wide-angle or telephoto photographs and video. This lens is a great option for photographers who may only want to carry one lens with them for both wide landscapes, and close-ups. Appearing for the first time in a Canon EF lens is Dynamic IS (Movie Shooting Mode only) that uses a wide image stabilization correction range to help ensure steady video even when shooting while walking.

    The new EF 40mm f/2.8 STM lens offers an ultra-slim, lightweight design that helps photographers avoid overwhelming their subjects with a large lens and to remain discreet in sensitive shooting situations without compromising performance. The “pancake-style” lens boasts an aperture of f/2.8 making it an ideal lens for capturing portrait stills or stunning video. The lens is under an inch thick when attached, making it easy to carry and fit conveniently into a purse or pocket.

    The EOS Rebel T4i is also compatible with Canon’s previously introduced GP-E2 GPS Receiver that can be mounted to the camera’s accessory shoe. The GPS unit was created to serve outdoor photographers; it records shooting locations including latitude, longitude and altitude, as well as camera direction. A Logging function can tell how far a photographer has traveled as well.


    The T4i and new lenses should be available later this month. If you would like to know more about availability of Canon's new products, feel free to contact us at 802-244-0883 or

  • Sony Introduces New Cyber-shot RX100 Advanced Compact Digital Camera

    The RX100 is the world’s first compact camera with a 1.0 inch type Exmor® CMOS Sensor featuring a resolution of 20.2 effective megapixels

    Sony Cyver-Shot DSC-RX100 Digital Camera

    The high-end compact digital camera market has become extremely popular, and Sony looks to add to this market with the new Cyber-shot RX100.

    In talking about high-end compacts, you have to think about Canon. The Canon Powershot G series has always been a popular line, but many customers complain of the size. Although relatively compact to a digital SLR, the Canon Powershot G series has always been on the bulky side. Bulky enough to keep G cameras out of pants pockets. Helping to alleviate that glut, Canon introduced the Powershot S90, and a high-end "pocketable" craze was born/reborn. In addition to the small size, a huge draw was to the high-quality, fast aperture f/2 lens the S90 offered. Since then we have seen the Olympus XZ-1, Canon S95 and S100, the Nikon P300 and P310, among others. These cameras lack something, however; and that's a larger sized image sensor.

    A trend we have been seeing for a while now is trying to get a larger sensor in a more compact body. m4/3 (micro four-thirds) cameras, Sony NEX, and Nikon 1 cameras do a pretty good job of this, especially when taking into consideration the ability of these cameras to interchange lenses. Still, these cameras are nowhere near "pocketable", and not everyone wants them to be.

    Canon hit the industry with a fixed lens camera, the G1 x, that has a larger image sensor and is more compact, but still, like the other G series cameras, is not going to fit in any pants (unless they're cargoes).

    Today, Sony announces the introduction of a new camera that is a first of its kind, so far. The Cyber-shot RX100 features a larger 1" image sensor, and it will fit in your pants pocket. It is also a very high-resolution camera for a compact, and features 20.2 effective megapixels. In addition, the RX100 features a fast f/1.8 aperture Carl Zeiss lens with Zeiss T* coatings. If the quality of this lens lives up to the Zeiss name, that in itself will make the camera worth the $650 price tag.

    Why a large image sensor? Many may wonder why worry about a large image sensor in the first place. A big reason, at least for me, is being able to achieve a shallower depth of field. With a larger image sensor, a longer focal length lens can be used to achieve the same effective focal length, which will translate into a shallower depth of field at the same aperture value. Also, many will argue image quality can, and usually does, go up with physically larger image sensors.

    Here's a video Sony put together on the new RX100. Check it out. We should have the RX100 in late July.

  • Pentax Announces K-30 Digital SLR Camera, New 50mm f/1.8 Lens

    Pentax Introduces New K-30 Digital SLR Camera

    Featuring weather resistant capabilities, new K-30 mid-level DSLR is the perfect creative companion for active travel and outdoor photographers

    Pentax K-30 Digital SLR Camera

    Denver, CO (May 21, 2012) – PENTAX RICOH IMAGING AMERICAS CORPORATION announces the introduction of its new weather and dust resistant digital SLR camera – the PENTAX K-30. Ideal for photographers with active outdoor lifestyles, the new PENTAX K-30 combines a compact, lightweight body with many advanced features found only in higher end DSLR camera models, such as a weather, dust and cold resistant body, a glass prism optical finder with 100% field of view, state-of-the-art autofocusing, and full HD video recording capabilities.

    “No detail was overlooked when designing the dynamic new Pentax K-30 to be weather resistant,” explains John Carlson, Sr. Manager of Sales and Marketing, PENTAX.  “Every seam, every button, every hinge has been weather sealed for adventure-proof creative photography. Whether enjoying outdoor activities such as hiking in the Rocky Mountains or on vacation cruising along on the Maid of the Mist at Niagara Falls, photographers can stop worrying about weather conditions and start focusing on capturing the perfect shot.”

    In addition to its versatile weather-proof capabilities, the new Pentax K-30 offers features including high-speed burst shooting at a maximum speed of six images per second, a high-speed shutter unit with a top speed of 1/6000 second, and convenient dual electronic dials for quick, fingertip access to exposure control and several Auto Picture and scene modes. Coupled with an ergonomic grip that provides firm, comfortable control of the camera, and a sporty, functional design, the Pentax K-30 assures dependable, flawless performance in the field. The new Pentax K-30 is available in three body colors: Crystal White and Crystal Blue, with brilliant, glossy finishes reminiscent of the finish of an exclusive sports car; and Black, for a traditional SLR look. It is also compatible with all PENTAX K-mount lenses.

    Major features include:

    Weather resistant design ideal for travel and outdoor photography
    Featuring 81 seals set in its compact, lightweight, portable body, the Pentax K-30 is built to be weather, dust and cold resistant with proven functionality in sub-freezing temperatures as low as 14°F (-10°C). Its exterior has been designed to be both sporty and functional for active outdoor photographers – a large grip provides a firm, secure hold of the camera; a low-profile pentaprism housing for reduced height; and a rounded, soft-rubber casing for a solid grip of the camera during vertical shooting.

    Newly developed SAFOX IXi+ Autofocus (AF) module for improved autofocus performance
    The Pentax K-30 features the new state-of-the-art SAFOX IXi+ AF sensor module, which assures responsive, high-precision autofocus operation by incorporating a diffraction lens to minimize chromatic aberration in accordance to the characteristics of each individual lens. A dedicated sensor also factors the light source into its calculations at the time of shooting. Additionally, 9 of its 11 focus points have cross-type sensors to capture subjects in sharp focus, while a spotbeam assists the AF system during low light situations. The Pentax K-30’s AF algorithm has also been upgraded in all areas for efficiency and accuracy. A new expanded area AF function allows the sensor module to continue to track a moving subject in AF select mode, even when it moves out of a pre-assigned auto-tracking area, by assessing distance data collected by neighboring focus sensors. This greatly improves the accuracy and speed of detecting moving subjects during autofocus shooting, and autofocusing performance when using a telephoto lens.

    High resolution, low noise, true-to-life image reproduction
    The Pentax K-30 incorporates the latest 16 megapixel APS-C sized CMOS image sensor with a large image-capturing area measuring 23.7mm by 15.7mm. It assures high speed image data readout to deliver super high resolution, rich gradation digital images with approximately 16.28 effective megapixels. This image sensor is coupled in the Pentax K-30 with the PENTAX “PRIME M” imaging engine for outstanding full 1080p HD movie clips (1920x1080 pixels at 30 frames per second), in addition to outstanding still image capture processing. The camera also minimizes luminance noise at low sensitivities, while offering a wide sensitivity range between ISO 100 and ISO 12800 (ISO 25600 maximum when expanded via a custom function).

    Optical finder with 100% field of view
    Despite its compact body, which is smaller and lighter than traditional mid level DSLR camera models, the Pentax K-30 comes equipped with a glass pentaprism finder featuring a 100% field of view and approximately 0.92X maximum magnification (with a 50mm f/1.4 lens at infinity) to cover the entire field of view for easy focusing and framing. Since its viewfinder delivers a clear view of the subject even in the brightest sunshine while also eliminating parallax, the Pentax K-30 responds efficiently and reliably to demanding applications and subjects, such as landscapes requiring delicate, high-precision framing, and sports scenes where the timing of shutter release is critical. The K-30 also accepts interchangeable PENTAX Natural-Bright-Matte III focusing screens to facilitate manual focusing operation. Optional focus screens include cross-lined and scale types, to accommodate more specialized applications.

    High-speed burst shooting at approximately six images per second
    When photographing sporting events, concerts or wildlife, the K-30’s high-speed burst shooting function comes in handy, allowing the photographer to capture active, fast moving subjects in a series of images at a maximum speed of approximately 6 frames per second (in JPEG format).

    Advanced Live View shooting
    Thanks to the latest CMOS image sensor and PRIME M engine, the Pentax K-30 offers a clear, true-to-life Live View at a smooth 60 frames per second. It also features a focus peaking function during live view to improve manual focusing speed and accuracy. Live View on the Pentax K-30 also offers a choice of three grid display patterns including a Golden Section overlay, and detailed information overlay if desired by the photographer.

    High quality video recording
    The PENTAX K-30 features full HD video recording to capture high quality movie clips in 1080p resolution (1920x1080 pixels). The efficient h.264 compression format offers a choice of frame rates (30, 25 or 24 frames per second) at 1080p, or up to 60 FPS at 720p, to accommodate user specific applications. Video recording options are flexible, allowing the photographer to select aperture or shutter exposure control, while PENTAX Shake Reduction helps stabilize captured video. Users may add creative artistic effects to recorded clips using various Custom Image modes or record subjects in a series of video clips with the Interval Movie Shooting mode.

    User friendly Auto Picture and Scene modes
    The K-30 features the PENTAX-original Auto Picture mode, which analyzes a scene then automatically selects the most appropriate shooting mode from Portrait, Landscape, Macro as well as others. This allows the photographer to concentrate on image composition and other creative elements while leaving more technical settings to the K-30, such as shutter speed, aperture, white balance, saturation, contrast and sharpness. The Pentax K-30 also offers 19 creative Scene modes, including Night Scene Portrait, Pet, Backlight Silhouette, and more, to simplify photographing unique subjects and scenes that often require uncommon camera settings.

    PENTAX Shake Reduction (SR) mechanism for sharp, blur free images
    The PENTAX K-30 incorporates the PENTAX-developed SR mechanism, which effectively reduces blur due to camera shake by approximately four shutter steps. Usable with all PENTAX compatible lenses*, including those produced for film format SLR cameras, this mechanism produces sharp, blur free images even under demanding conditions that are prone to camera shake, such as when using a telephoto lens, shooting in the dark without flash illumination, or capturing landscapes in twilight. The K-30's SR system also offers several other useful features to assist the photographer during shooting, including an Automatic Horizon Correction function to assure high precision image framing and effortless adjustment of horizontal alignment, a Composition Adjustment function to allow minute adjustments of image alignment horizontally/vertically/axially, and an ASTROTRACER mode to eliminate light trails during astronomical photography in combination with the optional O-GPS1 GPS Unit (available separately).
    * Lenses compatible with this mechanism: PENTAX K-, KA-, KAF-, KAF2- and KAF3-mount lenses; screw-mount lenses (with an adapter); and 645- and 67-system lenses (with an adapter). Some functions may not be available with certain lenses.

    A selection of image processing tools for creative, personalized expression
    The K-30 features a Custom Image function, which allows the user to easily and quickly select the desired finishing touch for a particular image. Choose from 11 custom settings including Bleach Bypass that creates a dramatic visual effect similar to that used in motion pictures, and Cross Process to produce fanciful, eye-catching images boasting dramatic colors. The K-30 also offers a choice of 19 creative digital filters including Miniature, which transforms an actual scene into what appears to be an image of miniature models. These filters add distinctive visual effects to captured images producing creative, artistic images without the need for a computer. The user can further expand the creative possibilities by applying multiple filters and processing modes to a single image.

    Choice of two power sources
    In addition to the included lithium ion battery capable of capturing approximately 480 images with a single charge**, the K-30 can also be powered by four AA-size batteries using the optional D-BH109 AA Battery Holder. Since AA batteries can be easily obtained almost anywhere around the world, there’s no worry about battery shortages, even when shooting for an extended period of time or in remote locations.
    ** Under testing conditions prescribed by PENTAX, using the D-LI109 Rechargeable Lithium-ion Battery with no flash discharges.

    Additional features include:
    • Large, wide angle viewable 3-inch LCD monitor with approximately 921,000 dots of resolution
    • 77 segment multi-pattern metering system for accurate light measurement
    • DR (Dust Removal) mechanism to shake dust off from the surface of the CMOS image sensor
    • PENTAX-designed Hyper control system to assure fast and flexible response to the photographer’s creative intentions
    • Dynamic range expansion function to compensate for blown out (overexposed) and muddy (underexposed) areas of an image
    • Retrieve and save RAW data from buffer memory for a just-recorded JPEG image
    • RAW/Fx multi-function button for on-the-fly switching of image file formats, as well as for assignment and instant recall of other specific functions
    • SILKYPIX Developer Studio 3.0 for PENTAX (RAW processing engine developed by Ichikawa Soft Laboratory) included

    The new PENTAX K-30 will be available in July 2012 with a suggested retail price of $849.95 for body only, and $899.95 for the kit including the DA L 18-55mm zoom lens.

    Pentax K-30 Digital SLR Camera Flash Up

    Pentax K-30 Digital SLR Camera Top

    Pentax K-30 Digital SLR Camera Back

    Pentax K-30 Digital SLR Camera Right Side

    Pentax K-30 Digital SLR Camera Left Side

    Pentax Introduces SMC DA 50MM F/1.8 Lens

    Compact, lightweight autofocus lens designed exclusively for PENTAX K-Mount interchangeable-lens digital cameras

    Pentax SMC DA 50mm f/1.8 Lens

    Denver, CO (May 21, 2012) – PENTAX RICOH IMAGING AMERICAS CORPORATION announces the introduction of its new smc PENTAX-DA 50mm f/1.8 medium-telephoto autofocus lens, which is designed exclusively for use with the company’s K-mount interchangeable-lens (ILC) digital cameras. Thanks to state-of-the-art optical design technology from PENTAX, the lens’ image coverage is optimized for PENTAX K-mount ILC cameras to deliver sharp, clear images from edge to edge. With a sleek, modern look and a lightweight body, the new PENTAX-DA 50mm f/1.8 lens was designed with versatility and flexibility in mind and is ideal for photographers of varying levels, from amateurs to professionals.

    “The new PENTAX-DA 50mm f/1.8 lens is ideal for photographers interested in portraiture and general photography,” explains John Carlson, Sr., Manager of Sales and Marketing, PENTAX RICOH IMAGING AMERICAS CORPORATION. “The lens measures just 1.5 inches long and weighs only 4.3 ounces, making it small enough and light enough to accompany photographers on all kinds of outings.”

    When mounted on a PENTAX K-mount ILC camera body, the PENTAX-DA 50mm f/F1.8 lens delivers a focal length of 50mm or 76.5mm in the 35mm format. The lens’ f/1.8 maximum aperture and round diaphragm blades enable it to produce a natural “bokeh” (out-of-focus) effect, which gives the blurry elements in an image a softer, rounded and more pleasing appearance. Additionally, the f/1.8 aperture makes it possible to increase camera shutter speed when photographing in poorly lit conditions, which minimizes camera shake and helps eliminate blur.

    For extra preventative measures, the front surface of the PENTAX-DA 50mm f/1.8 lens is treated with the company’s original SP (Super Protect) coating, which repels dust, water, grease, and other substances that may adhere to the surface of the lens. The protective coating promotes trouble-free use in all kinds of shooting situations.

    The PENTAX-DA 50mm f/1.8 lens will be available July 2012 with a retail price of $249.95.

Items 11 to 20 of 60 total