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  • Classic Olympus OM Design Revived Into a New State of the Art Digital Camera

    Olympus OM-D E-M5 Digital Camera

    The Olympus E-M5 Unites an Intuitive Built-In Electronic Viewfinder with the World’s First*1 5-Axis Image Stabilization and World’s Fastest*2 Autofocusing System inside a Powerfully Portable and Rugged Dustproof and Splashproof Body

    Olympus OM-D E-M5 Front with 12-50mm Lens

    The Olympus OM-D E-M5 can be purchased from our website here.

    CENTER VALLEY, Pa., February 7, 2012, 9:00pm – Today Olympus builds upon the 40-year legacy of the OM SLR film camera series and marks the beginning of the new digital imaging era with the launch of the Olympus E-M5, the first of the new Olympus OM-D (OM Digital) Series of Micro Four Thirds™ products. Designed to meet the needs of advanced photographers, the Olympus E-M5 is packed with a built-in electronic viewfinder, superior image technology, blazing fast speed and total creative control in a classic, rugged body ready for sand, sun, sleet or snow.

    Evoking the classic design of the original OM Series introduced 40 years ago, and transforming it for the modern age, the Olympus OM-D Series is a new and entirely unique Micro Four Thirds camera system. It combines outstanding features found in the Olympus E-System DSLR line with those of the compact Olympus PEN® Series to meet the requirements of discerning photographers who demand more performance and portability from their interchangeable-lens cameras. The compact and ready-for-action Olympus E-M5 boasts breakthrough innovations inside, including:

    • A built-in 120-fps (frames-per-second) refresh rate, high-resolution electronic viewfinder (EVF) with outstanding image quality, eye detect and intuitive functionality that enables real-time viewing of shooting conditions
    • A 16.1-megapixel Live MOS Sensor and TruePic VI image-processing engine for superior image quality and high sensitivity
    • The world’s first*1 5-axis image stabilizer to compensate for multi-directional camera shake during both still photography and HD moviemaking
    • The world’s fastest*2 autofocusing system (FAST AF) plus new 3D AF tracking for improved performance following moving subjects at up to 9 frames-per-second sequential shooting
    • A lightweight magnesium alloy body that is enhanced with the same dustproof and splashproof durability of the Olympus E-5 DSLR
    • A tilting 3.0-inch touch screen OLED and new Movie Effects: One Shot Echo, for a semi-transparent frame at your whim and Multi Echo, for a multi-motion trail effect.


    Intuitively Designed Electronic Viewfinder

    The OLYMPUS E-M5 is the first Olympus interchangeable-lens camera to incorporate a 120-fps refresh rate, High-Definition electronic viewfinder with an eye sensor to seamlessly switch the display between the tilting, 3.0-inch touch screen OLED and the electronic viewfinder for ease-of-use, features a 100-percent field of view, maximum 1.15x magnification and an eye point of 18mm for fatigue-free viewing. Camera setting information, such as shutter speed, is displayed at the bottom of the viewfinder so photographers can concentrate on framing shots and take full advantage of an EVF’s ability to display the effects of various exposure adjustments and Art Filter effects – all without having to take the eye away from the viewfinder.

     Olympus OM-D E-M5 Back with Tiltable LCD

    Superior Image Quality

    The Olympus E-M5 uses a new 16.1 megapixel High-Speed Live MOS Sensor offering improved performance and exceptional clarity and speed in all aspects of image capture. Olympus’ TruePic VI image-processing engine dramatically improves image quality in low-light environments. The camera’s sensor allows for a maximum ISO of 25,600, and the dynamic range has been expanded for more faithful color reproduction.

    Click any of the images below for full-resolution output samples from the OM-D E-M5:

     Olympus OM-D E-M5 Output Image Sample
    Olympus OM-D E-M5 Output Sample Image
    Olympus OM-D E-M5 Output Sample Image

    Unprecedented 5-axis image stabilization

    The Olympus E-M5 is distinguished by the world’s first 5-axis image-stabilization mechanism capable of reducing the effects of camera motion and image blur from five directions on stills and video, even including motion blur caused by the photographer walking or running.     Previous IS mechanisms compensated for camera shake by addressing only two kinds of movement along the vertical and horizontal axis. However, camera shake can actually be caused by five different kinds of movement: horizontal shift, vertical shift, rotary motion, as well as the yaw and pitch. While some technology has attempted to correct for camera blur by building the Image Stabilization mechanism into the lens, the Olympus E-M5 IS mechanism is incorporated into the camera body itself so that all lenses mounted on the body can take advantage of this sophisticated technology, whether shooting stills or HD video.

    Blazing Speed

    Focus and shoot faster with record-breaking autofocus speed and imaging processing. The Olympus E-M5 employs the FAST (Frequency Acceleration Sensor Technology) AF system, introduced in the PEN E-P3, but with even greater speed. The 16MP Live MOS chip drives image data off the sensor at a blazing 240 frames-per-second, a 2X speed increase in Continuous Autofocus, with reduced image blackout enabling photographers to track fast action, Maximum frame rates in sequential shooting have also increased more than 2X with a max frame rate of 9-fps in Single AF. A new 3D tracking AF system can follow the subject through the X-, Y- and Z-axes to dramatically improve focus on moving subjects. Paired with the M.ZUIKO DIGITAL ED 12-50-mm f3.5-6.3 electronic zoom lens for optimum focusing speed, fast camera start-up times and operational speeds enable the photographer to keep up with the most challenging shooting situations, while dual control dials and dedicated function buttons help them adjust settings on-the-fly.

    Creative Freedom

    The Olympus E-M5 features a 3.0-inch tilting OLED touch-screen to enable photographers to get up high or down low for any shot. The touch screen interface offers intuitive focus and release of the shutter and review and enlargement of images in playback with the touch of a finger. The new Live Bulb feature updates the Live View image on the OLED screen at pre-set intervals during long exposures and enables the user to preview continually unfolding action such as fireworks or waterfalls and adjust the exposure time accordingly while capturing the image at the desired moment. An innovative new interface, EVF Creative Control, produces a tone curve overlay on the viewfinder screen to enable separate adjustment of highlight and shadow brightness, white balance, magnification and aspect ratio can also be manipulated via the EVF

    A new “Key Line” Art Filter joins ten other available filters on the Olympus E-M5 and enhances the edge lines of the image to make it look more like an illustration. New “Cross Process II” and “Dramatic Tone II” Art Filters provide variations on the popular existing filters, and the two new Echo effect for movies leaves a momentary residual image of a subject’s movements when activated during movie recording. Users who like to perform their movie post-editing on a PC will particularly appreciate the Full HD 1080i movie recording function, which adopts the MOV format (MPEG-4 AVC/H.264).

    Powerful Portability and Rugged Durability

    The striking, iconic design of the Olympus E-M5 is more than just looks; its magnesium alloy body is rugged enough to stand up to severe environmental conditions like heavy rain and blowing sand. The Olympus E-M5 employs internal seals extensively and, when the new M.ZUIKO DIGITAL ED 12-50 mm f3.5-6.3 EZ lens is attached, this combination delivers an integrated dustproof and splashproof camera system. The electronic viewfinder section of the body is also made of magnesium alloy to ensure durability, and the FL-LM2 Electronic Flash that ships with the camera features the same dustproof and splashproof construction.

    New Lenses and Accessories for Every Shooting Challenge

    The HLD-6 Power Battery Grip, in the same dust- and splashproof construction as the Olympus E-M5 body, is an adaptable, two-part grip that can be used either as a landscape grip for easier handling or as a portrait grip with an additional shutter release. The portrait grip accommodates an extra lithium-ion battery to supplement the one in the E-M5, thus extending battery life. The FL-600R electronic flash (GN 50 at ISO 200 or GN 36 at ISO 100) offers improved recharge time and enhanced flexibility and operability for movie recording, and with a wireless control option. Equipped with a built-in LED, the FL-600R can be used to light movies and as a brighter AF auxiliary light. The MMF-3 Four Thirds mount adapter is designed for mounting a Four Thirds Standard-compliant lens on a Micro Four Thirds Standard-compliant camera body. The MMF-3, which also features dust- and splashproof construction, is ideally suited for use with Olympus’ similarly constructed High Grade and Super High Grade lenses.

    Olympus OM-D E-M5 Front (Silver) with 12-50mm Lens

    The Olympus E-M5 is compatible with all Micro Four Thirds-compliant lenses, including two new lenses that Olympus will introduce later this year: the M.ZUIKO DIGITAL ED 75mm f1.8 and the M.ZUIKO DIGITAL ED 60mm f2.8 macro. The 75mm lens is a high-quality metal design with fast aperture settings for portraits and indoor sports shooting, while the dustproof and splashproof 60mm lens features 1:1 macro and a closest shooting distance of just 7.5 inches.

    *1 As of February 2012. Among interchangeable-lens cameras.

    *2 As of November 2011. Among interchangeable-lens digital cameras on the market, and using Olympus’ in-house test conditions. In C-AF Tracking mode, maximum frame rate is 4.2fps.

    U.S. Pricing and Availability

    The Olympus E-M5 will be available in April and ships in the following configurations:

    Estimated Street Price:

    $999.99 (Body only, available in Black and Silver)

    $1,299.99 (Black or Silver body with black M.ZUIKO Digital ED 12-50 mm f3.5-6.3 EZ lens)

    $1,099.99 (Black body with black M.ZUIKO DIGITAL 14-42 mm f3.5-5.6 II R lens)

    For a complete list of specifications, visit the Olympus website:

    To find out more about the OM-D E-M5, visit the OM-D site at:


    Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

    Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit:


    *Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holders.

    ©2012 Olympus Imaging America Inc.

  • Canon Announces New Professional Digital SLR Camera: EOS-1D X

    Canon EOS-1D X Digital SLR CameraCanon announced today a brand new addition to its lineage of flagship professional digital SLR camera bodies, the Canon EOS-1D X (click to purchase from our website). The camera body will retail for $6,800, and it is currently poised for release in March of 2012.

    According to the specifications and features listed on this camera, the engineers at Canon have apparently been working overtime. From what we can tell Canon has kept its ears open to the people using their products--photographers--and have been listening. The EOS-1D X seems to be packed with a lot of what photographers want, and leaves out much of what they don't. We are pretty excited about this new camera, and it already feels like it will be a long winter waiting to get our hands on one.

    Scroll down for more images and information provided by Canon about this new camera.

    Canon EOS-1D X Digital SLR Camera

    Back which shows the new, larger 3.2" high resolution LCD

    Canon EOS-1D X Digital SLR Camera


    Canon EOS-1D X Digital SLR Camera

    Side showcasing accessory ports


    18.1 Megapixel full-frame CMOS sensor
    The EOS-1D X features a newly developed Canon full-frame 18.1 Megapixel CMOS sensor that's designed from the ground up to create high resolution, perfectly detailed images with unprecedented speed and clarity. A full 24 x 36mm, the sensor captures 5184 x 3456 large individual 6.95 µm pixels and has a much-improved S/N ratio resulting in better images from the start. A new photodiode structure with an increased photoelectric conversion rate increases the sensor's sensitivity by approximately 2 stops over previous models, meaning higher ISOs with the lowest noise of any EOS digital camera. And a 2-line 16-channel simultaneous signal readout means speeds of up to 12 fps (RAW + JPEG) and even 14 fps (Super High Speed Mode) are possible!

    Canon EOS-1D X Digital Camera Image Sensor





    14-bit A/D conversion, wide range ISO setting 100-51200 (L: 50, H1: 102400, H2: 204800)
    The EOS-1D X not only offers 14-bit signal processing for excellent image gradation, it delivers higher standard and expanded ISOs, and a score of new options to enhance shooting in varied and fast-changing lighting situations. With a standard range of ISO 100-51200, the EOS-1D X represents a 2-stop increase in sensitivity over previous cameras. Thanks to the improved signal-to-noise ratio of the new sensor and powerful noise reduction, the EOS-1D X can shoot at expanded sensitivities down to ISO 50 (L) and up to 102400 (H1), and even 204800 (H2)! Beyond the obvious advantages of its wide ISO range, the EOS-1D X has automatic ISO settings, found on the dedicated ISO menu. Minimum and maximum ISO settings can be specified, as can a user-defined range, plus full auto and manual.

    14-bit A/D conversion, wide range ISO setting 100-51200 (L: 50, H1: 102400, H2: 204800)





    Dual DIGIC 5+ Image Processors for enhanced noise reduction and blazing processing speed
    For a whole new level of performance, the EOS-1D X uses Dual DIGIC 5+ Image Processors that include four 4-channel A/D converter front-end processing circuits and deliver speeds of up to 12 fps (RAW + JPEG) and 14 fps (JPEG). Compared with the predecessor, Canon's DIGIC 4 Image Processor, the Dual DIGIC 5+ Image Processor offers approximately 17x faster processing speed, and feature new algorithms that promote greater noise reduction at higher ISOs. In addition to conventional image processing functions the Dual DIGIC 5+ Image Processors offer real-time compensation for Chromatic Aberration in both still and motion images. With the power of these two processors, speed improvements are noticeable from the instant the camera is turned on and the stunning results speak for themselves.

    Dual DIGIC 5+ Image Processors for enhanced noise reduction and blazing processing speed








    All new 61-Point High Density Reticular AF
    The newly designed 61-Point High Density Reticular AF features an Offset Array Sensor (with staggering AF point arrangement) to deliver greater accuracy, no matter the situation. It offers multi-zone wide-area AF for better tracking, has 5 central dual cross-type points (f/2.8 diagonal), 21 central cross-type points (f/5.6 horizontal & vertical) and 20 outer cross-type points (f/4.0 horizontal), and is sensitive in extremely low-light situations (EV-2 for a central point with a f/2.8 lens).

    The EOS-1D X has a dedicated AF menu tab, so AF can be controlled without having to go through custom function menus. It also has 6 AF point selection methods (Spot, Single Point, Single + Adjacent 4 Points, Single + Adjacent 8 Points, Zone Selection, and Automatic AF Point Selection), plus a dedicated AF configuration tool for control of AI Servo AF III tracking parameters (tracking sensitivity, acceleration/deceleration tracking, and AF point auto switching).

    The EOS-1D X uses the 100,000-pixel RGB Metering Sensor to aid the AF system in Automatic Point Selection. This dramatically increases the tracking performance for subjects that were previously unpredictable to follow, such as fast-moving or flying subjects. EOS iTR (Intelligent Tracking and Recognition) AF recognizes the subject based on face and color detection from the AE system, and tracks it using AF points. The EOS iSA (Intelligent Subject Analysis) System incorporates color recognition and Face Detection for proper exposure. Specific parameters can be adjusted and refined and saved in the AF menu for later use.

    All new 61-Point High Density Reticular AF




    EOS iSA (Intelligent Subject Analysis System) Powered by Canon DIGIC 4 Image Processor
    The EOS-1D X features a brand new 100,000-pixel RGB Metering Sensor with a dedicated DIGIC 4 Image Processor that delivers substantial improvements in evaluative ambient and flash metering. The sensor has 252 distinct zones for general metering, with 35 zones used for low-light metering. The meter's DIGIC 4 Image Processor uses EOS iSA (Intelligent Subject Analysis System) that incorporates face and color recognition data for more stable performance under rapidly changing lighting situations. The E-TTL Flash metering gains the same improvements. These improvements ensure accurate automatic exposure in a greatly increased group of shooting situations, offering a level of performance that will impress even the seasoned pro.

    EOS iSA (Intelligent Subject Analysis System) Powered by Canon DIGIC 4 Image Processor





    EOS HD Video Recording
    Addressing the requests of the pros, the EOS-1D X captures HD video with an unprecedented level of sophistication for a digital SLR. It offers both All-I and IPB compression, supports H.264/MPEG-4 AVC High Profile, and automatically splits files greater than 4GB (FAT specifications) for extended recording up to 29:59 minutes without interruption. It offers the option of timecoding only during recording (Rec Run) or at all times (Free Run) - useful for multi-camera shoots. The EOS-1D X offers easy operation with the new Live View shooting/Movie shooting button. Menu options can still be set even when the Live View image is displayed. A dedicated menu tab for video capture allows functions to be changed quickly on the fly. Improved sound recording adjustment capabilities offer 64-step volume control; and a sound recording level meter that is accessible through the Quick Control screen during video shooting. With the Silent Control function, adjustments can be made quietly with a touch pad located on the inner portion of the Quick Control Dial. The built-in wind filter helps suppress unwanted wind noise that can distort or muffle sound. The CMOS sensor's new drive system significantly increases image processor performance, reducing color artifacts and moiré.

    EOS HD Video Recording








    High-Speed Continuous Shooting
    The EOS-1D X combines fast 16-channel data readout from its 18.1 Megapixel CMOS sensor and the supercharged processing capabilities of its Dual DIGIC 5+ Image Processors with a speedier shutter and mirror system to raise the performance bar for all digital cameras, capturing full-frame images and recording them fast to UDMA cards stored in the cameras Dual Card Slots. Ideal for fixed focus situations, the EOS-1D X's can shoot up to 12 fps (RAW + JPEG). In Super High Speed Mode, high-speed shooting up to 14 fps (JPEG) is possible.

    Thanks to a more resilient design, shutter lag with the EOS-1D X is reduced to 55ms (down even further to 36ms via custom function). A redesigned mirror system, featuring a Quad Active Mirror Stopper, uses more effective material to absorb impact when moving up and down not only aids in speedy shot-to-shot times, but the reduced mirror vibration provides more stable shots at all times.

    High-Speed Continuous Shooting






    Magnesium alloy body with shutter durability and dust- and weather-resistance
    For professionals who demand nothing less than the best, the EOS-1D X is designed to perform superbly, even in the most treacherous environments, every time. The body is constructed of rigid, high-strength magnesium alloy for rugged performance and features a new grip design for easier finger placement and reduced hand fatigue. Its newly redesigned shutter has lightweight and carbon-fiber blades, and is rated to maintain up to 14 fps performance without compromise, for up to 400,000 cycles. The EOS-1D X and accessories like the new Wireless File Transmitter WFT-E6A and GPS Receiver GP-E1 have extensive gasketing for improved dust and water resistance, even at their connection points.

    Magnesium alloy body with shutter durability and dust- and weather-resistance







    Ultrasonic Wave Motion Cleaning (UWMC)
    The EOS-1D X's integrated cleaning dust removal cleaning uses a carrier wave type self-cleaning sensor unit. While previous dust removal systems removed dust adhered to the surface of the infrared absorbing/ultraviolet-blocking glass in a frontward direction by vibrating the glass with ultrasound, the new system effectively rolls rather than shakes the dust particles off, removing an even greater amount of dust, especially smaller particles. As with previous cameras, the IR/UV absorbing glass in front of the EOS-1D X's sensor is treated with an anti-dust fluorine coating making it easier to remove damp or sticky dust particles. As part of Canon's Integrated Cleaning System dust missed by the camera can be identified and removed using the Dust Delete Data feature of Canon's Digital Professional Pro software, bundled with every EOS digital SLR.

    Ultrasonic Wave Motion Cleaning (UWMC)







    Intelligent Viewfinder with Superimposed LCD
    The EOS-1D X's Intelligent Viewfinder offers a sharp, bright approximately 100% field of view with an approximate magnification of .76x, a viewing angle of 35° and a 20mm eye-point. With a new construction featuring aspherical lens elements, the viewfinder displays less distortions and color aberrations than previous models. It uses a transparent LCD to superimpose a customizable combination of focus points and gridlines directly over the image. The AF status indicator can even be directed to display within or outside of the viewfinders image area. With the intelligent viewfinder, unlike with other cameras, the photographer has the choice of seeing shooting information or looking only at the scene in front of the camera. The ability to effectively erase all shooting data and turn it back on with the touch of a button gives the photographer the opportunity to concentrate simply on looking and composing the photograph without distraction, a great advantage in numerous shooting situations.

    Intelligent Viewfinder with Superimposed LCD






    3.2" TFT LCD Monitor
    The EOS-1D X's 3.2" TFT LCD monitor has 1,040,000 dots, anti-reflective construction and features Canon's Clear View II technology for bright, sharp display in any number of shooting situations. It's ideal for reviewing settings and images, as well as for shooting in Live View mode. In Live View, grid lines can be displayed in 9 sections, 24 sections, or 9 sections with diagonals, as can the dual-axis electronic level, which helps ensure accurate level by displaying both roll and pitch in 1-degree increments. For image review, the EOS-1D X has a new, dedicated Magnify/Reduce button. While pressing the button, zooming in or out (up to 10x) is achieved simply by turning the Main Dial. Images can be protected or erased quickly, individually or in batches, and slideshows can be created with some or all images and can be sequenced by date, folders, movies, stills or rating. A feature guide can be accessed for the selected menu, providing detailed reference information whenever needed.

    3.2" TFT LCD Monitor








    Improved handling with addition of new customizable controls
    Reconceived based on the experience and feedback of professional users, the EOS-1D X's new ergonomic design is more comfortable and intuitive than ever. With a refined and intelligent layout of all control buttons and dials, shooting settings can be made with just the right hand, and quick image check and image processing operations with just the left. New, assignable and tactile function buttons located on the front of the camera enable fast access to features the photographer uses frequently. The vertical grip has been redesigned for comfort and familiarity, and combined with a vertical position Multi-Controller, Mfn2 and Depth-of-Field preview buttons provides every option found with horizontal for uninterrupted, intuitive shooting no matter the camera's orientation.

    During shooting, the EOS-1D X's dedicated Quick Control button enables speedy changes of nearly every shooting parameter with the touch of a button. During playback, pressing the Quick Control button enables the photographer to protect images, rotate, rate, resize, view highlight alert, AF point and much more. Plus, with the EOS-1D X's new Multi Function Lock, the Main Dial, Quick Control Dial and Multi-Controller can all be locked, individually or together.

    The EOS-1D X's Graphic User Interface shows improvements as well. The menu structure has been redesigned so that frequently used functions previously buried in the menu hierarchy are brought to the front. Operations previously assigned to buttons, controls, menus and custom functions have been consolidated for quick access in the menu, ensuring the photographer can concentrate on composing and shooting images.

    Improved handling with addition of new customizable controls












  • Leica Introduces D-LUX 5 Titanium Limited Edition Digital Camera

    Leica D-LUX 5 Titanium Limited Edition Digital Camera

    Includes dedicated leather case made of high quality calf leather

    We are pleased to announce Leica's latest limited edition camera. Throughout its history Leica has periodically released a limited number of special edition cameras. Today Leica has announced the D-LUX 5 Titanium (click to purchase from our website), which features a titanium anodized finishing aluminum body. It also includes as part of the limited edition release a matching, dedicated leather case made of high quality calf leather. This limited edition camera and dedicated case will be available for $1195 at the end of October. Scroll down to view more images of the D-LUX 5 Titanium limited edition digital camera.

    D-LUX 5 Titanium Limited Edition Digital CameraD-LUX 5 Titanium Limited Edition Digital CameraD-LUX 5 Titanium Limited Edition Digital CameraD-LUX 5 Titanium Limited Edition Digital Camera

  • Canon Introduces 3 New PowerShot Digital Cameras (SX150 IS, ELPH 510 HS, ELPH 310 HS)

    We are pleased to announce the introduction of 3 new Canon PowerShot compact digital cameras. Canon has recently introduced the Canon PowerShot SX150 IS, ELPH 510 HS, and the ELPH 310 HS.

    Canon PowerShot SX150 IS

    Canon PowerShot SX150 IS 14.1 MP Digital Camera (Red)

    Canon PowerShot SX150 IS Digital Camera

    The Canon PowerShot SX150 IS (black, red) is an upgrade of the SX130 IS. Looking through the specifications, there are no really big improvements over the SX130 IS. The SX150 IS maintains being powered by (2) AA batteries.

    Depending on how you look at it, this is either a godsend or a drag. We've sold a lot of SX130 IS digital cameras because customers were specifically looking for a camera that was powered by AA batteries (and there are not too many left). We've also had customers who won't even consider the camera because it is powered by AA batteries. Digital cameras powered by AA batteries are great for the frequent traveler, or for the frequent, "I feel like I'm forgetting something". If you forget your charger, just walk into a drug store, purchase some AA batteries (make sure to get some with umph!), and you will be on your way. This, in theory, sounds great for anyone, but digital cameras are power hungry. If you don't purchase high-powered AA batteries (batteries with umph!), then you will be lucky to shoot more than a few shots before the camera dies. Buy AA batteries with some real guts and the camera will work for longer, but still typically not as long as a digital camera with a dedicated proprietary lithium-ion battery. If you aren't using rechargeable AA batteries, you will end up spending a fortune on the batteries in the long run. Plus, you will be contributing to your local landfill more than what will keep your conscience happy in the short term.

    The SX150 IS is now boasting a 14.1 megapixel image sensor, which is an improvement over the 12.1 megapixel sensor of the SX130 IS. It does now feature a dedicated movie record button, which we are starting to see as a standard feature for digital cameras. We welcome this standardization. It is a pain in the behind when you are forced to switch a mode dial, or click through a menu, just to get into a Movie mode, to then have to hit the shutter button in order to start recording footage.

    Canon PowerShot ELPH 510 HS

    Canon PowerShot ELPH 510 HS 12.1 MP CMOS Digital Camera (Silver)

    Canon PowerShot ELPH 510 HS Digital Camera

    The Canon PowerShot ELPH 510 HS (silver, black, red) is an upgrade of the ELPH 500 HS. We really like the ELPH series of Canon PowerShot digital cameras. They are compact, but feel good in the hand; feel steady and secure, with a, typically, rugged metallic shell; and have very pleasing aesthetics. The ELPH 510 HS looks to be a really cool camera. It is less than an inch thick and has an incredible 12x optical zoom lens with a 28mm (equivalent) wide-angle. Apparently the lens engineers had to work overtime to figure out that one. It also has a huge touch screen (3.2") with a Touch Shutter. Touch Shutter works by allowing the user to simply touch the screen where they want the camera to focus and meter, and the camera will do the rest. For example, if you are trying to take a picture of someone, just touch their face and the camera will focus on the face, meter to get the correct exposure for their face, and take a picture--all in an instant. In addition, the ELPH 510 HS features the Canon HS system. You may be asking, "What is Canon's HS System?" We believe it stands for High Sensitivity (we have yet to hear a definitive answer), but it essentially is a series of features (both physical in engineering/manufacturing and by using software) to get better images in low-light. That's it. For a more detailed explanation of what's involved, check out this website.

    Canon PoweShot ELPH 310 HS

    Canon PowerShot ELPH 310 HS 12.1 MP CMOS Digital Camera (Purple)

    Canon PowerShot ELPH 310 HS Digital Camera

    The Canon PowerShot ELPH 310 HS (purple, silver, blue, pink, green) is an upgrade of the ELPH 300 HS. Like the ELPH 510 HS, this camera is also very slim, and it too features a longer zoom lens. In this case the ELPH 310 HS has an 8x optical zoom. One feature we are sad to see lost from the ELPH 300 HS is the 24mm wide-angle. The ELPH 310 HS has a 28mm wide-angle. I guess Canon thought the 8x vs. 5x was a worthwhile compromise. For those looking to capture detail from a distance, the 24mm wide-angle will not be missed. But, get a huge group of people together and try to take a picture of them in your living room, you will miss the 24mm wide-angle. Besides the 8x zoom there is no bump in megapixel count, but there is a larger screen (3"). Canon is really excited about the external finish of the ELPH 310 HS. It comes in five very bright, metallic colors that are sure to draw attention. One thing we like about bright colors...harder to lose.

  • Nikon Announces 6 New COOLPIX Cameras (P7100, S6200, S8200, S100, AW100, S1200pj)

    Yesterday we reported on Sony's announcement of some new digital cameras and lenses. While it took most of the day for us to update the blog and our website for these new products, we neglected to report on the introduction of new Nikon Coolpix digital cameras. Unfortunately, as the saying goes, there just aren't enough hours in the day. We have just updated our website with Nikon's new Coolpix's and are now happy to report on their introduction to the world.

    Nikon COOLPIX P7100 Digital Camera

    Nikon COOLPIX P7100 Digital Camera

    The flagship Coolpix model, the P7000, is getting an upgrade with the new Nikon COOLPIX P7100. The Nikon P7100 is not a total revamping of the P7000, which makes sense, otherwise Nikon would have probably named it something like the P8000. The megapixel count and lens (28-200mm equivalent) appear to be untouched. Nikon does state the image processing speed has been increased, in addition to better noise reduction for sharper, cleaner images. Many P7000 users will approve of Nikon's claim that the P7100 will have a "high-speed response with faster power-up time, focus acquisition and shooting time lag...." One issue many P7000 users had was the focus acquisition lag time. Two major physical changes are a new vari-angle LCD for the atypical shooting situation, and a front control knob for quick custom setting changes.

    Nikon P7100 Vari-Angle LCD Monitor

    Nikon P7100 Vari-Angle LCD Monitor

    Nikon has also upgraded the S8100 and S6100 COOLPIX digital cameras with the Nikon Coolpix S8200 (black, silver, red) and Coolpix S6200 (red, black, silver, blue, pink). Again, the small bump in model number suggests some small improvements. The Nikon S8100 was a very popular camera for us and we sold a ton of them. So, we naturally welcome an upgrade to this camera with the hope the S8200's performance will be improved along with the new model number. Both cameras get a longer zoom, which is what made them popular in the first place. The S8200 now boasts a 14x optical zoom (S8100 was 10x), and the S6200 features a 10x zoom (S6100 was 7x). It is quite incredible that Nikon is able to fit such extensive zooms in these cameras considering how compact--especially the S6100/S6200--they are. They really are pocket-able cameras.

    Nikon COOLPIX S8200 Digital Camera

    Nikon COOLPIX S8200 Digital Camera

    Nikon COOLPIX S6200 Digital Camera

    Nikon COOLPIX S6200 Digital Camera

    The S80 has received a kick with the new Nikon Coolpix S100 (red, black, gold, purple). If you are not familiar with the S80, the Nikon S100 continues a long line of compact, touch-screen digital cameras. It wasn't too long ago that these touch screens were low-resolution and not very responsive to touch. The S80 showed us a nice, big, bright, responsive, and detailed screen. The OLED screen we saw in the S80 will again be in the S100, which we welcome because it was a good screen. The S100 styling looks to now be ultra-thin (less than an inch in thickness), and in Nikon's words "Ultra-chic". You can tell from Nikon's marketing this camera was designed for a specific demographic when they use phrases like "dance floor", "curves", etc.. That is not to say this camera cannot be for everyone, however. We have sold the S80 for many specific purposes. The first one that comes to mind is when we sold an S80 to researchers because they wanted to write a tag on each image as they were being taken to later identify the images for the research project being conducted.

    Nikon COOLPIX S100 Touch-Screen Digital Camera

    Nikon COOLPIX S100 Touch-Screen Digital Camera

    It wasn't too long ago that Nikon first introduced the S1000pj. It seemed like that was quickly upgraded with the S1100pj. If you are unfamiliar with these cameras, they are a truly unique crop of technology. These Coolpix cameras feature a built-in projector. The Nikon projector cameras have always been marketed with nostalgia in mind. There was really nothing like getting a group of people together, loading up the slide projector, and having an evening of photo sharing while staring at a wall. The S1000pj and S1100pj attempted to jettison this past time into the present tense. Nikon has now introduced the next generation of these cameras with the Coolpix S1200pj (black, pink). The Nikon S1200pj has now truly launched the projector camera line into this century with the ability to connect directly to iPods and iPhones, and project content like photos and videos from those devices.  With the S1000pj, you were only able to project what was on the camera. Then the S1100pj added the ability to connect other devices. Now the S1200pj is able to do all of that plus connect to handheld devices. This will make the S1200pj more useful for many different types of people than ever. One interesting thing that we have found with these projector cameras is that Artists love them. Go ahead, project details of landscapes, portraits, or whatever, directly on your canvas.

    Nikon COOLPIX S1200pj 14.1 MP Digital Camera with Built-In Projector (Pink)

    Nikon COOLPIX S1200pj Digital Camera with Built-In Projector

    We have intentionally saved the sixth camera of all the new Nikon Coolpix digital cameras for last. With the above five cameras they are all an upgrade, or improvement, on already established camera types. This camera is a brand-new type of Coolpix for Nikon, however, and something we have not seen in Coolpix cameras. The Nikon COOLPIX AW100 (orange, black, blue) is Nikon's first underwater point-and-shoot digital, Coolpix camera. The new AW series is waterproof to a depth of 33 ft., shockproof from a drop of about 5 ft. up, and freezeproof down to about 14 degrees Fahrenheit. In addition, it is packed with features like GPS and "e-Compass". Yes, if you are lost in the woods with this camera, you can find your way out (hopefully) with the built-in compass. The AW100 is 16 megapixels and has a 5x optical zoom lens (non-extending so it can't get bumped and broken). Nikon has introduced a new case to go along with the AW series also, and it features a carabiner for quickly attaching the case to whatever is available.

    Nikon COOLPIX AW100 Waterproof Digital Camera

    Nikon COOLPIX AW100 Waterproof Digital Camera

    Nikon COOLPIX All Weather Sport Case

    Nikon COOLPIX All Weather Sport Case

  • New Sony Cameras and Lenses Announced! (A77, A65, NEX-7, NEX-5N, SEL24F18Z, SAL1650, SEL50F18, SEL55210)

    We are excited to share today's announcement of new Sony digital cameras and lenses. Two new cameras featuring Sony's "Translucent Mirror Technology" have been introduced. These cameras build on the popular Sony Alpha SLT-A33 and Sony Alpha SLT-A55, and will be sold along with the new Sony Alpha SLT-A35, which is available now (lens kit, body only). Sony today announces the Alpha SLT-A65 (lens kit, body only), and the Alpha SLT-A77 (lens kit, body only).

    Sony Alpha SLT-A65 Digital SLR Camera with 18-55mm Lens

    Sony Alpha SLT-A65 Digital SLR Camera with 18-55mm Lens

    Sony Alpha SLT-A77 Digital SLR Camera with 16-50mm f/2.8 Lens

    Sony Alpha SLT-A77 Digital SLR Camera with 16-50mm f/2.8 Lens

    The A77 and A65 both feature a newly developed Exmor™ APS HD CMOS sensor with 24.3 effective megapixel resolution, as well as the world’s first XGA OLED Tru-Finder™ viewfinder, which features an astounding 2.3 million dot resolution. The sensor teams with the next generation of Sony’s BIONZ® image processing engine to handle huge amounts of high speed data from the camera sensor, enabling unprecedented response times and flawless image quality with ultra-low noise when shooting still images or Full HD video. The A77 is the world's fastest digital SLR with 12 FPS continuous shooting, and the A65 sits just behind with a still incredible 10 FPS continuous shooting. In addition, both cameras offer an extreme sensitivity with an ISO range of 100-16000. The A77 offers a durable magnesium alloy body and weather-resistant sealing for less-than-ideal shooting environments.

    For more information about the A77, including a look at the new 16-50mm f/2.8 lens (SAL1650) that is offered as a kit, check out the video below:

    In addition to the Sony A77, A65 and 16-50mm f/2.8 lens, Sony has also announced the introduction of two new NEX cameras, which will be sold along with the new NEX-C3 (available now). The two new NEX cameras announced today are the NEX-7 (lens kit, body only) and the NEX-5N (lens kit, body only, silver kit).

    The Sony Alpha NEX-7 is being pegged as the "all-in-one" compact interchangeable lens digital camera. Unlike many other mirrorless interchangeable lens cameras, the Sony NEX-7 has a built-in viewfinder.

    Sony Alpha NEX-7 Compact Interchangeable Lens Digital Camera

    Sony Alpha NEX-7 Compact Interchangeable Lens Digital Camera

    The NEX-7 camera features a new Exmor™ APS HD CMOS sensor with 24.3 effective megapixel resolution – highest in its class -- that complements the latest generation of Sony’s BIONZ®  image processing engine.

    The Sony NEX-7  offers a unique combination of sensor and processor technology and delivers flawless image and HD video quality with very low noise and exceptionally fast shooting responses. An ultra-high sensitivity range extends from ISO 100-16000, making it easy to capture clean, low-noise images in dimly lit interiors or exteriors.

    Response is accelerated even further by a shutter release lag of approximately 20 milliseconds– the fastest of any interchangeable lens digital camera (as of Aug 2011). In speed priority continuous mode, the NEX-7 camera captures fast-moving action at up to 10fps (AF/AE is fixed) – the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera (as of Aug 2011).

    Sony Alpha NEX-5N Compact Interchangeable Lens Digital Camera

    Sony Alpha NEX-5N Compact Interchangeable Lens Digital Camera

    The Sony Alpha NEX-5N features an Exmor™ APS HD CMOS sensor with 16.1 effective megapixel resolution and is complemented by a specially-optimized version of the powerful BIONZ® image processing engine, resulting in exceptionally clean, low noise images. Maximum sensitivity is also boosted to ISO 25600,the highest among mirrorless interchangeable lens cameras (as of Aug 2011), allowing for very high-quality handheld shooting in low-light conditions.

    One of the highlights of the Sony Alpha NEX-5N is that it is the first E-mount interchangeable lens camera from Sony that features an intuitive new Photo Creativity Touch interface. Background Defocus, Exposure, Picture Effect and other adjustments can be quickly and easily previewed, applied and combined via the LCD touch panel and control dial, with traditional “photo jargon” simplified for beginner shooters.

    In addition to the camera's mentioned above, Sony has also announced some very exciting new lens additions to both the A mount and E mount systems. As already noted, Sony has introduced a high-end, fast-aperture A mount lens, the Sony DT 16-50mm f/2.8 SSM lens.

    Sony DT 16-50mm f/2.8 SSM Lens for A-Mount Cameras

    Sony DT 16-50mm f/2.8 SSM Lens for A-Mount Cameras

    In addition to this lens, Sony has also introduced three new E mount lenses. Perhaps the most highly anticipated of the three is the new Carl Zeiss Sonnar T* 24mm f/1.8 ZA lens. Sony NEX users have been waiting for a Carl Zeiss lens to be introduced into the highly popular NEX camera system.

    Carl Zeiss Sonnar T* E 24mm f/1.8 ZA Lens

    Carl Zeiss Sonnar T* E 24mm f/1.8 ZA Lens

    Sony also announced an E 50mm f/1.8 OSS lens, and an E 55-210mm f/4.5-6.3 OSS lens. The 50mm f/1.8 OSS is the first lens of a fixed focal length of 50mm with a large aperture to feature optical image stabilization built in to the lens. The 55-210mm is a welcome addition to the NEX camera system for people looking to shoot objects at greater distances.

    Sony E 50mm f/1.8 OSS Lens

    Sony E 50mm f/1.8 OSS Lens

    Sony E 55-210mm f/4.5-6.3 OSS Lens

    Sony E 55-210mm f/4.5-6.3 OSS Lens

    For a closer look at all of the products mentioned above, plus some extras, please check out this video:

  • New--LOWER--Pricing on Carl Zeiss UV and Polarizing Filters; AND Introduction of Additional Sizes

    Carl Zeiss 72mm T* UV Filter

    We are excited to announce the price is dropping on Carl Zeiss UV and Polarizing filters. In addition, Carl Zeiss is introducing additional sizes to the existing lineup of filters. Right now Zeiss offers UV and Polarizing filters featuring the infamous Zeiss T* coating in 58mm, 67mm, 72mm, and 82mm sizes. These sizes correspond with the filter sizes used by Carl Zeiss lenses. There are many people who would love to use these high-quality filters on other lenses, however, so Zeiss has introduced 4 additional filter sizes to complete the entire range of standard filters from 52mm to 82mm.

    Here is the now current, lower pricing for the existing Zeiss filters (please feel free to click through for purchasing):

    Carl Zeiss 58mm T* Ultraviolet (UV) Filter - $67 (was $78)
    Carl Zeiss 67mm T* Ultraviolet (UV) Filter - $84 (was $101)
    Carl Zeiss 72mm T* Ultraviolet (UV) Filter - $101 (was $112)
    Carl Zeiss 82mm T* Ultraviolet (UV) Filter - $124 (was $124)

    Carl Zeiss 58mm T* Circular Polarizing (POL) Filter - $101 (was $124)
    Carl Zeiss 67mm T* Circular Polarizing (POL) Filter - $135 (was $158)
    Carl Zeiss 72mm T* Circular Polarizing (POL) Filter - $152 (was $180)
    Carl Zeiss 82mm T* Circular Polarizing (POL) Filter - $192 (was $226)

  • Sekonic to host a Live Online Video Seminar August 11th, 2011

    Sekonic Live Online Video SeminarSekonic just notified us of an upcoming live video seminar to be hosted 8/11/2011 at 1:00pm (EDT) on the Sekonic website. We think this is a great (FREE!) opportunity to pick up some new information, tips, and/or tricks. Sekonic provides the following description for this seminar:

    Log on August 11 at 1:00pm (EDT) for a free one-hour live seminar, hosted by noted photographer and educator Joe Brady. You'll have a front-row seat from the comfort of your home or office as you participate in our interactive streaming-video seminar broadcast in real time here on this page. In this session, we will explore common lighting situations that can occur when shooting outside, along with easy-to-follow solutions that give you the quality you want for your environmental portraits.

    Sekonic continues with the following information about what will be specifically covered:

    Creating portraits on location can be a great way to have both flattering light and beautiful surroundings to complement your subject. The place you and your client choose can help tell a story that says something about what is important to them.

    All of this sounds wonderful, but there’s a problem here as well. Many times, the light and cast shadows are not particularly flattering on your subject. Sometimes the problems are obvious and sometimes they are subtle, but to create a quality portrait, these are issues that have to be dealt with.

    In this session, we’ll explore a few common lighting situations that can occur when shooting outside, and we'll offer you some easy-to-follow solutions that can help you solve these challenges. We’ll explore ways to overcome problem lighting with tools that are simple and effective, and we’ll use a handheld light meter to provide us with all the information we need to control and shape the light in beautiful environmental portraits.

    In case you missed part 1 of the series (Control the Light and Improve Your Photography:
    Part I – Portraiture using Available Light), we have posted it here for your convenience:

  • Leica M9 Upgrade Program

    With the release of the Leica M9-P some M9 owners will wonder if the added benefits of purchasing an M9-P will be available to them. The short answer is "yes". Leica Camera Inc. in Allendale, NJ has just setup an upgrade program for current M9 owners. The longer answer, however, is "sort-of".  One thing an M9 owner will not be able to ever say is that they own an M9-P. Leica Camera Inc. will not upgrade the hot shoe of the M9s to read "M9-P". M9 owners will be able to have the LCD upgraded to be protected by the very tough Sapphire Glass of the M9-P. In addition, the top and bottom plates can be replaced to resemble the styling of the M9-P. The upgrade comes in two flavors:

    Leica M9 Upgrade Package 1 – Sapphire Glass
    • The display cover will be replaced with the valuable sapphire glass of the M9-P.
    • Choice between Vulcanite Leatherette or Smooth MP-Style Leatherette.
    • This upgrade will include a one year warranty extension valued at 345€.

    Leica M9 Upgrade Package 2 – Top Cover and Sapphire Glass
    • The display cover will be replaced with the valuable sapphire glass of the M9-P.
    • The top cover will be replaced with either the silver chrome or black painted M9-P top cover.
    • The bottom cover will be replaced with the corresponding color.
    • Choice between Vulcanite Leatherette or Smooth MP-Style Leatherette.
    • The upgrade includes a one-year warranty extension valued at 345€.

    The cost of the first package is $1295, and the second is $1995.

    Upgrades will be performed by technicians trained specifically to perform these upgrades in Allendale, NJ. Work will begin shortly after October, and on a first-come, first-serve basis based on reservations. If you are interested in an upgrade, please contact us at (802) 244-0883, or We will contact Leica directly, and we will get you a reservation for upgrade. Leica will not take any cameras before that reservation, so please do not send or give us your camera before that appointment. Leica is hoping that upgrades will done in less than 4-weeks, but it all depends on overall demand and workload. Leica feels that by scheduling upgrade appointments, upgrade times will keep to a minimum. Once we receive your M9 just before your reserved upgrade date we will get it off to Leica. At that point, turnaround time is not in our hands.

    Leica provided us with an FAQ for the upgrades. We thought it would be very helpful to customers if we published that information here:

    Can any M9 be upgraded?
    Yes, any M9 can be upgraded.

    When is the upgrade available?
    Reserving time slots begins on August 8, 2011 and Upgrades begin on October 3, 2011
    Reservations are on a first-come-first-serve basis.

    What is the cost?
    The Leica M9 Upgrade Package 1 cost $1,295.00 and the Leica M9 Upgrade Package 2 cost $1,995.

    When do I have to pay for the upgrade?
    The customer books an upgrade slot and has to pay upon booking. You can compare this to a concert ticket.

    Can I choose my slot (day of repair in case I plan a vacation)?
    Capacity for upgrades is limited. All upgrades will be performed in the order of their booking payments. Leica will contact the customer when the upgrade slot is coming close to limit the time without camera.

    Where will the upgrades be done?
    The upgrades will be done at Leica Camera USA’s facility in Allendale, NJ.

    How long will the upgrade take? How long will I be without my camera?
    Upgrade capacity is limited. Leica will get in contact with the customer when the upgrade on his/her camera can be performed. Our goal is to have a door-to-door time of less than 4 weeks.

    For the cost of the M9, should it not have come with these features?
    The sapphire glass is unique on cameras. The sapphire glass has a very high material cost. It would raise the prices on standard cameras; therefore we are offering this as an upgrade.

    Is this not just Leica charging the customer to fix design flaws in the camera?
    The LCD glass is standard in the industry and does not represent a design flaw.

    Will I be able to purchase a new M9 with these upgrades? Will they become ‘standard’?
    A new M9 will not have these upgrades. The upgrades will not become ‘standard’ to the M9. Customers should instead buy the M9-P.

    Will the Sapphire Glass cover be available as a part?
    The sapphire glass will not be available as a single spare part.

    Can I have either Upgrade Package without the Warranty Extension for a reduced cost?

    As I have already bought a one-year warranty extension for 345€ can the warranty on my camera be extended by an additional year?

    Can I get a refund for the earlier one-year warranty which I bought?

    Will I get a new warranty card with the upgrade?
    No. Proof for the additional warranty can be submitted with the invoice number, invoice date or even by giving us the serial number of the camera, as all necessary information is in our system.

    Can I have a top plate in one color and bottom plate in another color?

    Can the leatherette on an M9 be changed?
    Yes, it can be changed for an additional charge if not done as part of the upgrade.

    What happens to the serial number?
    The serial number remains the same.

    Is the lettering “M9-P” engraved on the existing horse shoe?
    No, it will not have the lettering “M9-P”.

  • Olympus Electronic Viewfinder VF-3 Announced and Compared

    Yesterday Olympus announced a new electronic viewfinder, the Olympus VF-3. This viewfinder comes at the heels of the VF-2, which is a widely popular accessory for the PEN system, including the new PEN E-P3, as well as the extremely popular XZ-1 high-end compact point-and-shoot.

    Olympus VF-3 Electronic Viewfinder

    Olympus VF-3 Electronic Viewfinder - Launched Yesterday

    Quick side note: The PEN E-P2, E-PL1, E-PL2 and XZ-1 will require a firmware update to properly operate the VF-3. This will be available soon.

    The VF-2 features a very high-resolution display with excellent magnification and 100% image coverage. With such a high-quality, successful finder, why would Olympus bother to come out with the VF-3? Our best guess is price. The VF-2 retails for $249, while the VF-3 is just $179. Customers purchasing an XZ-1, which retails for around $500, have a hard time swallowing a $250 accessory finder (half the price of the camera itself). In addition, the more value conscious PENs, like the E-PL2 and the newly announced E-PL3, aren't much more than the XZ-1 in price too. If the VF-3 is less money, what's the catch? Less resolution and less magnification are the two biggest features to be compromised. Still the VF-3 has 920,000 pixels of resolution, 100% frame coverage, and .97x magnification. The competing Panasonic finder at the same price only has 220,000 pixels, but does have greater magnification. The performance should therefore be adequate for even more critical work required of the accessory VF-3 finder.

    We thought it would be useful if we published the full specifications for the two Olympus viewfinders here, and also published the specifications for the Panasonic DMW-LVF1 too, for a full comparison. This will give you an idea of how each finder stacks up against the other in what is becoming a very popular micro four-thirds market.

    Olympus VF-2 Electronic Viewfinder

    Olympus VF-2 Electronic Viewfinder

     Price: $249
    LCD Resolution: 1,400K dots
    Field of View: 100%
    Magnification: 1.15x
    Eye-Point 18mm
    Diopter Adjustment: Yes, -3.0 to +1.0 m
    Shoe-Lock: NO
    Articulating Body: 0-90 Degrees
    Optional Eye-Cup: YES, EP-9

    Olympus VF-3 Electronic Viewfinder

    Olympus VF-3 Electronic Viewfinder

     Price: $179
    LCD Resolution: 920K dots
    Field of View: 100%
    Magnification: .97x
    Eye-Point 17.4mm
    Diopter Adjustment: Yes, -3.0 to +1.0 m
    Shoe-Lock: YES
    Articulating Body: 0-90 Degrees
    Optional Eye-Cup: NO

    Panasonic DMW-LVF1 Electronic Viewfinder

    Panasonic DMW-LVF1 Electronic Viewfinder

     Price: $179
    LCD Resolution: 220K dots
    Field of View: 100%
    Magnification: 1.4x
    Eye-Point 17.5mm
    Diopter Adjustment: Yes, -4.0 to 4.0 m
    Shoe-Lock: NO
    Articulating Body: 0-90 Degrees
    Optional Eye-Cup: NO

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