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  • Why use a ColorChecker chart, like the ColorChecker Passport? Well, watch this...

    We've been selling the X-Rite ColorChecker charts for a while now. More recently, X-Rite released the ColorChecker Passport--a more portable, advanced version of the traditional, larger target. The Passport includes a whole suite of features, including software, to maximize your camera's potential color by shooting in RAW. In addition, it can help you to create an efficient color correction workflow. What's the big deal with "workflow" anyway? Well, for one, it saves you time. Have 1500 images you shot of a wedding? Workflow is going to make your weekend of editing a lot more family and friend friendly, if you get what I mean.

    As powerful as the little Passport is, many customers have a difficult time grasping the idea, and/or feel guilty they may not be getting the best color possible while using it in the field and at home. Luckily the folks at Macgroup (the official distributors in the USA of X-rite products) held this webinar and recorded it. We've embedded it here for your easy viewing.

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    Don't own a ColorChecker Passport, but now think it's a must have? No problem, you can pick it up here:

    X-Rite ColorChecker Passport at Green Mountain Camera

    Also, if you like what you saw here, Macgroup offers other high-quality recordings of previous webinars here. We suggest you browse through some of these videos, and make sure to check out a few. You might just learn something new.

  • Memory Card Myths Demystefied

    The good people at SanDisk recently sent us some information about memory cards. There are a lot of myths surrounding memory cards, and certainly a lot of confusion when it comes to SD cards and differences in speeds, and those speeds when thinking of taking stills vs. video.

    We've copied the document SanDisk provided to us for you here. We hope it helps in demystifying any confusion you may currently have about memory cards.

    Memory Myths – Clear the Clutter
    The basic concept

    Think about a memory card as if it is a sponge. The data from your camera is a glass of water. Three basic principles govern the relationship between the sponge (card) and the water (data).

    Card capacity – how much water (data) can the sponge absorb
    Write speed of the card – how quickly can the sponge (card) absorb the water (data), expressed in MBS (MegaBytes per Second)
    Read speed of the card – how quickly can I wring out the sponge (card) once it’s full of water (data), also expressed in MBS (MegaBytes per Second)

    1. All cards are created equal
    False.

    SanDisk is one only of six prime manufacturers of flash memory wafers in the world, and we are the leader in flash memory cards. In addition to manufacturing our own flash, we also manufacture our own controllers (the “traffic cop” under the hood that determines where data gets written on the flash). Our controller technology reduces the likelihood that any one sector wears out prematurely, so the life of the card is maximized, and bottom line – you come home with your pictures and/ or video content.

    We also write the code that allows all the components to communicate and we do our own assembly and rigorous quality control testing. This is not the case with some other brands of flash cards on the market.

    2. Class is relevant to all performance in all types of memory cards – both for still and video.
    False.

    There are a few measurements of speed for flash cards, just like you can measure the speed of a car in both miles per hour and kilometers per hour.

    There are two measures of speed for CompactFlash cards – MBS (megabytes per second) and the “X” factor.

    Example: our Extreme CompactFlash cards are both 60MBS and 400X. These numbers represent the rate at which data can be transferred from/ to the card and host device (camera/ camcorder). If you know the MBS number (in this case 60MBS), you simply divide that number by .15, so in this case:
    60MBS/ .15 = 400X
    Conversely, if you know the “X factor, you can easily calculate the MBS:
    400X x .15 = 60MBS

    It’s a little more complicated with SDHC cards where there are three measures of speed. Let’s take an Extreme 30MBS, 200X, Class 6 card as an example. The same relationship between MBS (megabytes per second) and the “X” factor applies to SDHC as to CompactFlash:
    30MBS/ .15 = 200X

    In addition to the MBS and “X” factor, SDHC cards are also designated with a Class rating (typically Class 4, 6, or 10). The Class rating system is ONLY relevant when shooting full 1080P HD video onto SDHC cards. It is not applicable to CompactFlash cards and is NOT relevant to still photography when using SDHC cards. By definition, Class is the MINIMUM sustained read/ write speed of an SDHC card expressed in MegaBytes per Second (or MBS). The Class system was developed when flash based video came into vogue a few years ago, as a means to ensure the end result would be a drop-out free
    video when viewed on your television or PC. For example:
    -your camera manual specs a Class 6 card for shooting 1080P video
    This means you need a card with a minimum sustained write speed of 6MBS (megabytes per second) to ensure proper video quality from your camera/ camcorder.

    In addition, the Class rating is the MINIMUM video recording speed of the card, not the maximum performance (speed) of the card. SanDisk Extreme SDHC cards (ideal for video and still photography) run at a MINIMUM of 6MBS for video recording, and a MAXIMUM of 20MBS for burst shooting. Bottom line – not all Class 6 cards are created equal and the Class rating is only relevant to SDHC cards and only applicable to shooting 1080P HD video.

    3. The speed of a card is more important when shooting video vs. still photography.
    False.

    When recording video, you are shooting a small, but sustained stream of data onto a card (a garden hose). When you are shooting RAW files (still photography) at a burst rate of 5 or 6FPS, you are sending a 10 – 20 megabyte file (based on your particular camera brand/ model) onto a card 5 or 6 times per second (like aiming a fire hose at your memory card).

    4. CompactFlash cards are “professional” and more durable than SD cards.
    False.

    CompactFlash was the first form factor to the market and was the mainstay in digital
    photography for about 5 years. SD cards were developed to allow more compact camera designs, but they are actually more durable than CompactFlash cards because:
    -they are truly waterproof, shockproof, magnet and x-ray proof*

    5. SDXC cards are faster than SDHC cards.
    False.

    By definition:
    0 – 2 gigabytes = SD Card
    2+ - 32 gigabytes = SDHC Card
    32+ gigabytes = SDXC Card
    SDXC is simply a measure of a cards’s CAPACITY, not speed.

    *Up to 32GB capacity (refer to http://www.sandisk.com/about-sandisk/proof)

    If you are looking to purchase new memory, or upgrade the memory you have, please visit our website here:

    Green Mountain Camera : Photo Accessories : Memory Cards

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