Category Archives: Product Announcements

Tamron Announces 28-200mm All-In-One Zoom Lens with Aperture Starting at F2.8 for Sony E-mount Full-Frame Mirrorless Cameras

Tamron 28-200mm f/2.8-5.6 Di III RXD Lens for Sony Mirrorless Cameras

The Tamron 28-200mm F/2.8-5.6 Di III RXD (Model A071) Lens for Sony full-frame and APS-C mirrorless cameras will cost $729 with availability starting June 25th. The Tamron 28-200mm for Sony can be pre-ordered now. Product Highlights The world’s first all-in-one zoom lens starting at F2.8 for full-frame mirrorless cameras Lightweight (20.3 oz.) and compact size (4.6″) […]

Nikon Releases D780 Digital SLR Camera

Nikon D780 Digitial SLR Camera

It’s been 6 years since the Nikon D750 was announced (2014). Since then there has been a lot of change in the industry, including the prevalence of 4K video capture and the rise of mirrorless cameras. Many photographers have started to embrace mirrorless cameras, and have found their more compact and lighter weight body sizes […]

Sony Electronics Introduces High-resolution Alpha 7R IV Camera with World’s First 61.0 MP Back-illuminated, Full-frame Image Sensor

Availability: The new Alpha 7R IV Full-frame Interchangeable Lens Camera will ship in September 2019.Price: Approximately $3,500 US and $4,500 CA. Unprecedented Highest Resolution and Widest Dynamic Range for α – Alpha System, Combined with High-speed Performance and a Lightweight, Compact Body  World’s first 35mm full-frame 61.0 MP back-illuminated Exmor R™ CMOS image sensor with […]

Tamron Announces Compact and Lightweight 17-28mm F/2.8 Lens for Sony E-Mount Cameras

Availability: Starting end of July. Price: $899 The new 17-28mm F/2.8 Di III RXD (Model A046) is a large aperture, ultra wide-angle lens for Sony E-mount full-frame mirrorless cameras. Model A046 features a filter diameter of 67mm (astonishingly small for a full-frame, large aperture, ultra wide-angle zoom lens) as well as an unprecedented light weight […]

Sony Announces New Super-telephoto 200-600mm f/5.6-6.3 Zoom Lens

Availability: Starting August 2, 2019 Price: $1,998 SAN DIEGO—June 11, 2019—Sony Electronics Inc.today announced another new lens for their expanding full-frame FE lens lineup, the new FE 200-600mm F5.6-6.3 G OSS super-telephoto zoom lens (model SEL200600G). Sony’s furthest reaching E-mount zoom, the new G Lens™series model utilizes many of the company’s most advanced lens design […]

Sony Announces New 135mm f/1.8 Full-Frame G Master E-Mount Lens

Sony FE 135mm f/1.8 G Master Prime Lens

Sony expands it’s line-up of FE (full-frame e-mount) lenses with an all-new 135mm f/1.8 G Master prime lens. This new lens rides the heels of the extremely popular, but extremely difficult-to-get FE 24mm f/1.4 G Master prime lens. It will be interesting to see if the popularity of the 135mm f/1.8 will take off like the […]

Nikon Adds 24-70mm f/2.8 Lens to Z Series Mirrorless Camera System

Nikon NIKKOR Z 24-70mm f/2.8 S Lens

Nikon adds to the Z series mirrorless camera system with an all-new 24-70mm f/2.8 lens. Among the lens’ feature set is a new ARNEO coating, which is a multi-layer coating used in conjunction with Nano Crystal Coating for superior anti-reflective performance, and an Organic EL Lens Information Panel to display lens data. The lens also boasts […]

Canon Announces Compact Full-Frame Mirrorless Digital Camera… The EOS RP

Canon EOS RP Mirrorless Digital Camera

Canon has announced the release of a brand-new full-frame mirrorless system camera, the second of its type. Last year Canon introduced the EOS R, the first full-frame mirrorless camera for the company. Now Canon introduces the EOS RP, a camera billed as a more entry-level, affordable full-frame mirrorless camera. It is also touted as Canon’s […]

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