Category Archives: Product Announcements

The Tamron 28-200mm F/2.8-5.6 Di III RXD (Model A071) Lens for Sony full-frame and APS-C mirrorless cameras will cost $729 with availability starting June 25th. The Tamron 28-200mm for Sony can be pre-ordered now. Product Highlights The world’s first all-in-one zoom lens starting at F2.8 for full-frame mirrorless cameras Lightweight (20.3 oz.) and compact size (4.6″) […]

It was nearly 4 years ago that the Leica Q was announced. A full-frame 24MP compact digital camera with a fixed 28mm f/1.7 lens that cost only $4,250. As with most Leica products, there were two camps of thought: Those who said it was too expensive, and therefore concluded it was not a great camera […]

Sony expands it’s line-up of FE (full-frame e-mount) lenses with an all-new 135mm f/1.8 G Master prime lens. This new lens rides the heels of the extremely popular, but extremely difficult-to-get FE 24mm f/1.4 G Master prime lens. It will be interesting to see if the popularity of the 135mm f/1.8 will take off like the […]

Nikon adds to the Z series mirrorless camera system with an all-new 24-70mm f/2.8 lens. Among the lens’ feature set is a new ARNEO coating, which is a multi-layer coating used in conjunction with Nano Crystal Coating for superior anti-reflective performance, and an Organic EL Lens Information Panel to display lens data. The lens also boasts […]

Canon has announced the release of a brand-new full-frame mirrorless system camera, the second of its type. Last year Canon introduced the EOS R, the first full-frame mirrorless camera for the company. Now Canon introduces the EOS RP, a camera billed as a more entry-level, affordable full-frame mirrorless camera. It is also touted as Canon’s […]

Sigma unveiled 5 new lenses today. Perhaps the most exciting of the 5 is a new 60-600mm lens for Canon, Nikon, and Sigma digital SLRs. That’s a zoom range of 10x, ending with 600mm! Sigma claims this new 60-600mm will have image quality similar to the recent 150-600mm lenses. If that’s true, that’s a big […]