Category Archives: Product Announcements

Sony Announces New 135mm f/1.8 Full-Frame G Master E-Mount Lens

Sony FE 135mm f/1.8 G Master Prime Lens

Sony expands it’s line-up of FE (full-frame e-mount) lenses with an all-new 135mm f/1.8 G Master prime lens. This new lens rides the heels of the extremely popular, but extremely difficult-to-get FE 24mm f/1.4 G Master prime lens. It will be interesting to see if the popularity of the 135mm f/1.8 will take off like the […]

Nikon Adds 24-70mm f/2.8 Lens to Z Series Mirrorless Camera System

Nikon NIKKOR Z 24-70mm f/2.8 S Lens

Nikon adds to the Z series mirrorless camera system with an all-new 24-70mm f/2.8 lens. Among the lens’ feature set is a new ARNEO coating, which is a multi-layer coating used in conjunction with Nano Crystal Coating for superior anti-reflective performance, and an Organic EL Lens Information Panel to display lens data. The lens also boasts […]

Canon Announces Compact Full-Frame Mirrorless Digital Camera… The EOS RP

Canon EOS RP Mirrorless Digital Camera

Canon has announced the release of a brand-new full-frame mirrorless system camera, the second of its type. Last year Canon introduced the EOS R, the first full-frame mirrorless camera for the company. Now Canon introduces the EOS RP, a camera billed as a more entry-level, affordable full-frame mirrorless camera. It is also touted as Canon’s […]

Sigma announces 5 new lenses, including a staggering 60-600mm

Sigma 60-600mm Sports Lens

Sigma unveiled 5 new lenses today. Perhaps the most exciting of the 5 is a new 60-600mm lens for Canon, Nikon, and Sigma digital SLRs. That’s a zoom range of 10x, ending with 600mm! Sigma claims this new 60-600mm will have image quality similar to the recent 150-600mm lenses. If that’s true, that’s a big […]

Sony launches FE 24mm f/1.4 G Master lens

Sony FE 24mm f/1.4 G Master Lens

Today Sony announced a 24mm f/1.4 G Master lens for Sony E-mount cameras, including full-frame cameras like the a7 III, and a7R III. A 24mm f/1.4 for full-frame E-mount cameras is exciting all on its own, yet Sony has upped the ante with some great features for a prime lens. The biggest feature of the […]

Canon Debuts Four RF-Mount Lenses, Three Adapters for the EOS R

Canon RF 28-70mm f/2 L USM Lens

Today Canon introduced the EOS R. Part of the announcement was the introduction of an entirely new lens mount for the EOS R. There were rumors before the official release of the EOS R that the new camera would have a native mount for EF and EF-S lenses. Although desirable for current Canon shooters, the […]

Canon Presents It’s First Full-Frame Mirrorless Camera with the EOS R

Canon EOS R Full-Frame Mirrorless Camera

It’s an exciting time to be a photographer! On August 23rd, Nikon announced the new Z series full-frame mirrorless camera system, and today Canon introduces the EOS R. These announcements come after the success of Sony’s full-frame Alpha cameras, and a lot of photographers are really excited to see Canon and Nikon making the plunge […]

Tamron Announces 15-30mm f/2.8 G2 Lens Upgrade

Tamron 15-30mm f/2.8 G2 Lens

Nearly 4 years ago Tamron announced the 15-30mm f/2.8, which has since been well-received and highly regarded. Yesterday, Tamron announced the upgrade of that lens with the SP 15-30mm F/2.8 Di VC USD G2 (Model A041). In this case, it’s the G2 that’s most important, since it means Generation 2. So what makes the Generation 2 […]

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