Category Archives: Product Announcements

Sigma announces 5 new lenses, including a staggering 60-600mm

Sigma 60-600mm Sports Lens

Sigma unveiled 5 new lenses today. Perhaps the most exciting of the 5 is a new 60-600mm lens for Canon, Nikon, and Sigma digital SLRs. That’s a zoom range of 10x, ending with 600mm! Sigma claims this new 60-600mm will have image quality similar to the recent 150-600mm lenses. If that’s true, that’s a big […]

Sony launches FE 24mm f/1.4 G Master lens

Sony FE 24mm f/1.4 G Master Lens

Today Sony announced a 24mm f/1.4 G Master lens for Sony E-mount cameras, including full-frame cameras like the a7 III, and a7R III. A 24mm f/1.4 for full-frame E-mount cameras is exciting all on its own, yet Sony has upped the ante with some great features for a prime lens. The biggest feature of the […]

Canon Debuts Four RF-Mount Lenses, Three Adapters for the EOS R

Canon RF 28-70mm f/2 L USM Lens

Today Canon introduced the EOS R. Part of the announcement was the introduction of an entirely new lens mount for the EOS R. There were rumors before the official release of the EOS R that the new camera would have a native mount for EF and EF-S lenses. Although desirable for current Canon shooters, the […]

Canon Presents It’s First Full-Frame Mirrorless Camera with the EOS R

Canon EOS R Full-Frame Mirrorless Camera

It’s an exciting time to be a photographer! On August 23rd, Nikon announced the new Z series full-frame mirrorless camera system, and today Canon introduces the EOS R. These announcements come after the success of Sony’s full-frame Alpha cameras, and a lot of photographers are really excited to see Canon and Nikon making the plunge […]

Tamron Announces 15-30mm f/2.8 G2 Lens Upgrade

Tamron 15-30mm f/2.8 G2 Lens

Nearly 4 years ago Tamron announced the 15-30mm f/2.8, which has since been well-received and highly regarded. Yesterday, Tamron announced the upgrade of that lens with the SP 15-30mm F/2.8 Di VC USD G2 (Model A041). In this case, it’s the G2 that’s most important, since it means Generation 2. So what makes the Generation 2 […]

Nikon Releases Compact, Entry-Level D3500 Digital SLR Camera

Nikon D3500 Digital SLR Camera

On Thursday, Nikon announced the addition of a new camera to their digital SLR line-up. This announcement rides the heels of the highly-anticipated Z series mirrorless camera system introduction, which indicates Nikon is still heavily invested in the SLR game. This new D-SLR is the D3500–a suggested upgrade to the D3400, which places it at […]

Nikon Introduces Lighter, More Compact 500mm f/5.6 Super Telephoto Lens

Nikon AF-S NIKKOR 500mm f/5.6E PF ED VR Lens

With the help of a PF (Phase Fresnel) lens element, Nikon is able to create a 500mm lens that is similar in weight to the 70-200mm f/2.8E. In addition, Nikon claims that the PF lens element and three ED glass elements allow the new 500mm f/5.6 lens to produce extreme detail with high-pixel count cameras, […]

The wait is over… Nikon releases two full-frame mirrorless cameras: the Nikon Z7 and Nikon Z6

Nikon Z7 Full Frame Mirrorless Camera

The Nikon Z7 and Nikon Z6 have just been added to Nikon’s product lineup. These highly anticipated cameras are Nikon’s first dive into the full-frame mirrorless market. Nikon’s Z series mirrorless cameras are most likely a response to Sony’s growing popularity in the full frame camera market as focus has been shifting to more compact […]

Leica Increases Rangemaster Lineup with CRF 2400-R

Leica has announced the release of it’s latest addition to the Rangemaster lineup of compact rangefinders. More recently we’ve seen the release of the 2700-B, which was announced near the end of last year and is currently available. The 2400-R will be highly attractive for many with an extremely reasonable price point of only $499. […]

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